The culture industry
Introduction There has been a great change in most of cultures since technology came into being. These changes have had both good and bad effects on people’s lifestyles. According to Adorno and Horkheimer, the changes have gradually led to the erosion of the traditional religions in the society bringing in new ways of approaching things in life.
Through embracing these technologies, usually associated with western culture, there has been substantial erosion of traditional religious aspects but still there has been improvement on the people’s living standards. To Adorno and Horkheimer, the culture industry is a problem.
The culture industry According to Adorno and Horkheimer, the culture industry refers to the collection of all the aspects of technology in the modern society that brings change in the lifestyles of many. This majorly includes the systems that provide information to the society leading to a change of their perspectives about several issues in life.
As in the text, the culture industry of the modern society revolves around issues that are pleasurable to many like posh houses, source of entertainment and stylish ways of living.
The culture industry as brought out by Adorno and Horkheimer has led to lose of value of the traditional religious beliefs. The two compare the morals of the modern society and the religious one.
It is evident that the modern society has not incorporated most of the religious aspects that were highly regarded in the past. This is because the people that are involved in production of most materials in the culture industry are driven by the desire for money.
They do not care about the age differences of their consumers. Adorno and Horkheimer argue that, “consumers appear as statistics on research organization charts and are divided by income groups into red, green, and blue areas” (499). This propagates the lack of good morals to many young ones.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Another factor that makes Adorno and Horkheimer to see the culture industry as a problem is its inability to uphold the religious values of most societies. This is mostly in the words, art, and the music associated with westernization. For instance, the movies that are on most screens only tempt people to equate movies to real life.
This leads to the propagation of immoral behavior such as prostitution. “By repeatedly exposing the objects of desire, breasts in the clinging sweater or the naked torso of the athletic hero, it only stimulates…fore pleasure which habitual deprivation has long since reduced to a masochistic semblance” (Adorno and Horkheimer 504).
They also say that works of art are unashamed, as they have turned the culture industry to pornography and love to romance. It is thus evident that the two believe that the culture industry has some aspects that have eroded the morals of many in the society.
The social industry has not completely resorted to enhancing bad behaviors in the name of pleasure in the society. The technological advancements in the modern world have also helped in passing religious aspects and beliefs to the society.
For instance, the upcoming artists in the modern world usually emphasize on the embracing of good morals and there are media shows by religious practitioners that instill religious norms and values to many, giving them advice on how to deal with various life issues from a holistic view.
It is important to note that, the modern cultural industry has also helped in improving the lifestyles of many people. Therefore, all is not lost for there are some remnants in the media industry who propagate positive information
Conclusion The culture industry has gone through many changes in order to cater for the lifestyle of people in a changing world. To Adorno and Horkheimer, the culture industry has led to total erosion of traditional religious beliefs. Well, this has happened to some extent but not in the entire industry.
We will write a custom Essay on The Culture Industry specifically for you! Get your first paper with 15% OFF Learn More As aforementioned, the modern cultural industry has in its own way helped to improve the lifestyles of the people since much information is available.
Works Cited Adorno, Theodor, and Horkheimer, Max. The culture industry: enlightenment as mass Deception, 1944. Web.
Making the Incompatible Come Together: On Language, Power and Identity Essay
Nursing Assignment Help Because of the versatility of human culture, the issues seemingly different may have a lot in common. Thus, the issue of language can be closely interconnected with the idea of power, while the latter can be intertwined with the concept of identity.
Tracing the way people build their relationships and become a part of the society, one will find the explanation of such interrelation between the concepts which could seem so distanced from each other.
Language, Power and Identity: The Links That Make a Man According to Lakoff’s ideas, there is a certain connection between the concepts of language, identity and power. Explaining it with the examples of how a human nature works, Lakoff demonstrates that the three notions make the core of human’s existence and its essence.
It is quite obvious that language is closely connected with a man’s identity. Possessing the knowledge of a language means belonging to a particular ethnic group, which, in its turn, means that a man belongs to a certain nationality. Thus, the links between the language and the culture cannot be doubted.
It is worth noticing that the links between the language and the power are much more entangled than one could have thought. Making the explorers of the phenomenon plunge into the depth of human’s psychology and people’s instincts inherited from ancestors, people use their language as the power tool for them to control the situation. As Lakoff notices, this is the phenomenon of the so-called “political use of language”.
Driving the example, of lawyers’ dependence on the language which (s)he uses, Lakoff comes to the sudden yet logical conclusion which says that power is physical, and language is power; thus, it can be suggested that language is quite a physical tool.
Applying the Theory to the Reality To demonstrate the efficiency of Lakoff’s theory in practice, it could be a good idea to take certain institution as an example. One of the most obvious cases is the example of mass-media institution. Enjoying rather great influence, they make an efficient use of language. Tracing the way the mass-media impacts the people, it becomes obvious that the theory of Lakoff is completely true.
Get your 100% original paper on any topic done in as little as 3 hours Learn More With such influential tools as the famous “magical thinking” at hand, the modern mass-media shapes people’s ideas of a certain event, situation or phenomenon. Thus, it can be suggested that the mass media as an institution possesses certain power over people’s minds, making them think in certain way.
Because of its hierarchy which allows to influence all ranks of society, mass media possesses great power over people. Gripping the television, magazines and even pictures (photojournalism), it confirms the idea of Lakoff completely.
It could be argued though that people are not always subjected to the outer influence, since they can produce a judgement of their own; however, in this case the authority of the source of information must be taken into account. It is quite doubtful that one would try to make his/her own vision of the situation if the plausible explanation has already been suggested to him/her.
Not to follow the blazed trail of the commonplace opinion, one has to consider the other possibilities, which is rather tiresome. In addition, mass media forms people’s idea of identity; this is especially topical for the political editions.
Thus, Lakoff’s theories can be easily proved taking any institution as an example. Because of the peculiarities of human’s nature, the language-politics-power sequence cannot be changed. Whatever happens, it will always work as the most efficient tool of gaining power and authority.