Business Idea Generation Process
Main Project Activities
Introduction This report describes our project, which is a business that is environment friendly. The focus on eco-business stems from the understanding that the transformation of our environment brings with it intricate relationships bearing both enterprise and livelihood opportunities.
Consequently, the project we came up with, as Spedding advices, is financially viability, environmentally sustainability, and socio-culturally acceptable. Much of what is presented in this paper stems from my role in developing the project. My main contribution to the project consisted in researching on different aspects of the business and doing a market analysis.
Business Idea Generation Process The idea for our Eco-business dawned on us after scanning the New York City (NYC) neighborhoods. NYC being an urban area, many of the inhabitants are preoccupied throughout the day in their various jobs. Therefore, it is very difficult for them to engage in gardening or any other activity of the same nature.
While carrying out our survey, we realized that in NYC there are a number of individuals engaged in community gardening. However, upon further investigations, our respondents intimated to us that despite the numerous faming activities that take place in the area, people find it difficult to partake in those farming activities due to time constraints.
Secondly, in order for them to engage in farming, they have to travel a long distance to community gardens. Moreover, growing vegetables at home tends to be impossible due to lack of implements that would facilitate the same. Finally, many residents that we spoke to do not know where they could buy implements for home gardens.
Business Branding Having identified the aforementioned concerns, we recognized a prime business opportunity. Our business idea revolves around assisting or helping NYC people to start growing vegetables in the comfort of their homes. We are keen on helping people start growing vegetables for their own consumption but also because of the related environmental benefits.
In so doing, we came up with a brilliant idea that we now call INTO-MEET-SEE. We chose the brand name because we hope to encourage people to take plants into their homes. Our brand name suggests to individuals that, ‘bring a plant INTO your home then you could MEET green around you’.
Get your 100% original paper on any topic done in as little as 3 hours Learn More In addition, this phrase has in itself profound insight than the ones overtly seen. In fact, in our opinion, the brand name implies ‘let us make intimate connection with nature and the environment”. In other words, the business idea involves helping people to be friendly with the natural environment thus being ready to preserve it. Consequently, our idea will to promote a development platform that enables people to meet their needs without compromising the livelihood of future generations.
Main Project Activities Our project recognizes that despite many people sustainable development is very critical. Since development tends to be perceived to entail the degradation of the environment. Our business entails various activities including online business, renting planter, selling planter-kit, selling holiday kit, as well as events and promotions.
Our promotional activities involve the establishment of an open market, each season, so that people can come and exchange whatever they have grown. Secondly, we provide website services through which members can post pictures of their plants, and share gardening tips. Third, we provide a weekly-customized planter to customers as a way of enhancing the growing trend of Eco-green movement.
Profit Story As a business entity, we will generate profit from the sale of complete plant kit. Furthermore, we have other products such as events-holiday kit, customized planter, and fertilizer. We predict that the selling of fertilizer will be our major profit source once the market is saturated with our planter kits. The fertilizer will be generated from organic material, which can be obtained free of charge from garbage collection centers.
We plan to obtain leftovers from Wal-Mart, Costco, restaurants, spent-grain Microbrewery, and Coffee grain. Furthermore, in order to enhance profitability, we will use a hybrid truck in transporting the fertilizer. Moreover, we will carry out our transportation within a 100 miles radius, hence making our business more sustainable. In addition to the radii of transportation and the use of hybrid transportation, we also use recycled paper for broaches and catalog. This will help ensure that there is no wastage of materials.
Project Sustainability The materials we use are biodegradable hence harmless to the environment. Additionally we make planter from recyclable materials. Most importantly, the kind of fertilizer that we use is completely organic. Consequently, our project is sustainable because it uses less costly materials effectively and with no harmful effect on ecosystem.
To determine the viability of our project, we did a SWOT analysis and came up with various factors, which we have to address. Regarding strengths, our business is 100% environment friendly hence a positive brand image. The project is also profitable due to the minimal costs incurred in obtaining materials as mentioned earlier in this essay. The greatest opportunity for our project emanates from the current eco-green trend that many people have taken to with gusto.
We will write a custom Essay on The Business Link to Sustainable Development specifically for you! Get your first paper with 15% OFF Learn More We believe that many people will find our product timely and very beneficial. However, the weakness of our project is that it tends to be hard to increase awareness especially because we are limited to the 100 miles radius. Through the internet we can advertise our products widely, but the logistics of delivering the products may prove challenging. The most critical threats that our project faces include high competition since the project is easy to imitate.
Conclusion The trend of coming up with eco-friendly business ventures started long ago. However, what eco-friendly means has changed over time. For instance, in 1962, Rachel Carson helped change understanding for environmental degradation from merely “deforestation, mining destruction, factory pollution, and other visible changes.”
She illustrated that insidious degradation is evidenced in absence of birds to sing and move across the mountains, because of people’s behavior to devastate the natural environment. This assertion was quite simple but very profound in the sense that it created the awareness that industrial chemicals were bound to destroy the peace and tranquility in the natural world.
One critical element we endeavored to include in our project is recycling. Recycling is understood to be “aspirin, alleviating a rather large collective hangover…overconsumption.” To us, the use of recycled materials was a measure of lowering the environmental effect of garbage materials.
The recycling culture entails producing and then disposing less. We strongly believe that our project is an instrument through which one can create awareness about eco-friendly approach to business. Through a project like ours, we believe biodiversity loss is reduced. Biodiversity is very critical because an ecosystem is only stable when biodiversity is enhanced.
Bibliography Livio, DeSimone D.
Tehran Chokes and Blames Severe Pollution on US Sanctions Report
Nursing Assignment Help Table of Contents Summary
Summary This article (Dehghan 2010) explains the effects of pollution on Tehran and why sanctions are imposed by US government. Tehran is overpopulated and since the major mode of transport is by road a lot of carbon dioxide is emitted into the air hence the air in that city is polluted and when this gas is added to the gases emitted by the newly established refineries, the amount of carbon dioxide and other toxins doubles.
This is an example of negative externality since pollution is caused by the daily activities in Tehran. In the recent past, people could stand minimal pollution but the current situation has become unbearable. The sanction against Iran hinders it from trading with other nations. On its part the Iranian government has been pointing an accusing finger on US government.
Introduction An externality emerges when a third party is affected by any economic undertaking, thus they may experience either cost or benefit. A benefit is normally referred to as a positive externality, whereas a cost is termed as a negative externality. Things like technology are considered to be positive externalities because they benefit not only the inventors but the society at large. Negative externalities include air pollution and the social cost of drug usage (Mankiw 2008).
In this regard, Iran is the world’s largest source of crude oil but then it has not been refining this oil due to lack of adequate facilities. The trade in crude oil has been doing well in the past until recently when US imposed sanctions on Iran which barred other nations from trading with Iran. While the government insists on the effect of air pollution, these sanctions have impacted negatively on Iran due to pollution. This paper seeks to establish the effect of pollution and sanctions, and the solutions to these types of externality.
Analysis The trade in crude oil has been beneficial to Iran because its economy relies on oil since its terrain cannot support other economic activities such as agriculture hence mining forms the base of economy in Iran.
Just a few months ago the US government has imposed sanctions that have hindered trade between Iran and other nations and since Iran exports crude oil to other countries where its refined and then imported to Iran, the country has been devastated. The production of oil in Iran and motorized transport has resulted to excessive air pollution which in turn has made the city to be in bad condition.
The sanctions have affected other economic sectors including banking because large amounts of money held by banks have been frozen hence there is inadequate supply of currency in Iran (Wright 2007). The US government imposed sanctions with the aim of punishing the Iranian government but then the punishment did not land on the intended target because by looking at the situation on the ground its not the government that is being punished but the common people.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The pollution has persisted which has led to the closure of learning institutions because the gases emitted are quite toxic such that people have to put on gas masks to avoid breathing in the carbon monoxide and its harmful compounds (Dehghan 2010).
In this regard, air pollution is considered a negative externality. The certainty of production and consumption externalities leads to differences in private and social costs of production and usage. This implies that the costs and benefits of externalities should be added to the social cost and social benefits respectively (Mankiw 2008).
This is the case of Tehran since sanctions and air pollution has resulted in social costs as explained in the previous paragraphs. The following graphs explain the concept of negative externality, where: MSC = Marginal Social Cost; MPC = Marginal Private Cost; MPB = Marginal Private Benefit; and MSB = Marginal Social Benefit.
Graph 1: Negative externality in Consumption
This type of externality is experienced since the MPB (the demand curve of Tehran’s oil producing companies) exceeds the MSB (the demands of the society). Thus, the people of Tehran tend to like a quantity Q1 and the companies producing oil prefer quantity Q2.
Graph 2: Negative Externality in Production
The shaded area represents the externality brought about by production. This is because the MPC (the cost of producing crude oil) is less than the MSC (the effects of pollution on people and the environment). Thus, the MPC is skewed to the right. The strategy of controlling the externality would require merging the social cost/benefits to the private costs/benefits.
We will write a custom Report on Tehran Chokes and Blames Severe Pollution on US Sanctions specifically for you! Get your first paper with 15% OFF Learn More In trying to solve the problem of pollution and sanctions, Iran has been forced to look for alternatives to make sure its crude oil is refined because it does not sell crude oil because it does not have a refinery plant. Thus Iran has opted to refine the crude oil herself. Perhaps this is because the government of Iran is aware of the demand for oil is high all over the world.
Kessler (2008) explains that it is clear that the government of Iran did not consider the effects of polluting the environment and this means they don’t have proper mechanisms of recycling the gases generated at their refinery.
According to an article from the Tehran Times (2010), the Iranian government has realized that the sanctions could lead to economic decline but then its latest option has done more harm than good because vital sectors such as education has been halted. In addition, to that the health of Tehranians is at risk and of late more people have been admitted into hospitals because they can not breathe well.
Besides, the mayor of Tehran, Qalibaf has urged the government to improve public transport with the aim of reducing air pollution. Measures include using alternate means of transport such as mass transportation and bicycling and imposing restrictions on road usage (Tehran Times 2010).
The government cannot afford to ignore the refining of crude oil but it should consider introducing mechanisms of capturing the gases before they are emitted into the atmosphere. Alternatively, the refinery plant can be relocated to an isolated place far from human settlements (Torbat 2005).
Conclusion Air pollution has been the major cause of Tehran problems. The Iranian government should consider giving in to the demands of US government for the sake of its citizens so as to have the sanctions lifted because the sanctions will eventually lead to decline in economy which will result to other problems such as civil unrest.
According to Fassihi and Cummins (2008) the refineries of oil emit carbon dioxide into the atmosphere which depletes the ozone layer which in return contributes to global warming. Air pollution is therefore a negative externality that should be avoided. Hence, the government should consider these effects and engage with the American government in negotiations.
Reference List Dehghan, Saeed. 2010. “Tehran chokes and blames severe pollution on US sanctions”. The Guardian. Web.
Not sure if you can write a paper on Tehran Chokes and Blames Severe Pollution on US Sanctions by yourself? We can help you for only $16.05 $11/page Learn More Fassihi, Farnaz and Cummins Chip. 2008.”Iranians Scheme to Elude Sanctions”. Wall Street Journal. Web.
Kessler, Glenn. 2008.”US links Iranian Bank to Fifth Avenue Building”. The Washington Post. Web.
Mankiw, Gregory. 2008. Principles of Economics. 5th ed. USA: Cengage Learning.
Tehran Times. 2010. “Improving Public Transport is right Solution to Air Pollution”. Web.
Torbat, Akbar. 2005. ”Impacts of the US trade and financial sanctions on Iran”, The world Economy, vol 28, No.3, pp.407-437.
Wright, Steven. 2007. The United States and Persian Gulf Security: The foundations of the war on terror. Ithaca Press.