Sephora was founded by Dominique Mandonnaud in France in 1970, and the company entered the Canadian market in 2004 when the first store was opened in Toronto. The main office which regulates Sephora’s activities in Canada is located in Montreal, and the control of the chain is provided with references to the headquarters’ office in San Francisco (“Sephora”).
The company’s strategy is oriented to supporting the store shopping and the online market. That is why, Sephora.com launched in the USA and later in Canada was reorganised, and the multi-channel Sephora.ca was launched to provide the products retailing directly in Canada.
Sephora.ca and Holidays’ Offers
Sephora is characterised by orienting to all the innovations in the market’s development, and the company can be discussed as the experienced and successful trendsetter in developing the stores and online selling along with attracting the customers. Having opened new stores in Canada, Sephora focuses on launching a new website for the Canadians to meet their requirements and intensify the process of shopping.
To support the new site and accentuate its possibilities, Sephora develops a new campaign the main goal of which is to offer the clients the best opportunities to choose the presents for Christmas and New Year Day for relatives and friends at prices lower than in any store. Thus, the customers receive the opportunity to choose the products with references to Holiday Bags and Mystery Gift campaigns.
The main particular feature of the campaigns is the fact that the offers are almost not available in stores, and the products are presented in the limited series. These details make the choice more pleasant, and the gift purchased for Christmas and New Year Day with the help of Sephora.ca becomes more unique.
The Email Pitch To: Noreen Flanagan, Elle Canada, Editor-in-Chief
Get your 100% original paper on any topic done in as little as 3 hours Learn More From: Lori Castagna, Vice-President of Merchandising and Marketing, Sephora Canada
Subject: Sephora.ca provides the best holiday offers
Dear Noreen Flanagan,
I know that your magazine traditionally provides the review of the most successful companies’ proposals in relation to the new products which can be chosen as presents during the period of holidays. I think it will be interesting for your readers to learn that this year Sephora Canada offers greater holiday proposals than usually, and these proposals are closely associated with the developing website Sephora.ca.
It is important to note that Sephora.ca offers two different campaigns to provide the clients with the opportunity to choose the best presents at lower prices. Thus, the advantages of the Holiday Bags proposal are in the facts that purchasing the product as the Holiday Bag, the customer can have the opportunity to receive the free beauty kit.
These bags are available online, and they are presented in three variants which are The Glow, Best In Classic, and The Lasting Impression (“Sephora Canada Online Offer”). It is possible to make the most appropriate and pleasant choice. The Mystery Gift campaign can be interesting for persons who want to make the present to themselves, and the secret present is the best choice for them.
Sephora is known for its exclusive strategy and approach to retailing as well as for the orientation to the customer and his needs. These approaches are similar to your treating the audience that is why it is possible to speak about evoking your readers’ interest in our website’s proposals.
We will write a custom Report on Sephora: The Offers of Sephora.ca specifically for you! Get your first paper with 15% OFF Learn More Sincerely,
Vice-President of Merchandising and Marketing
Explanation of the Choice
Elle Canada can be discussed as a leader in the market of the magazines for women in Canada (“Elle Canada”). The articles presented in the magazine provide reviews of the most significant trends and innovations in the cosmetics industry and associated retailing sphere. It is important to offer the information about new campaigns developed with references to the new website Sephora.ca with the help of Elle Canada because the target audience of the magazine is the women of the same age category as Sephora’s customers.
The information provided in the magazine on the novelties in the sphere of cosmetics and industry affects the readers’ attitude to the products and can help promote and develop the definite trends. The magazine’s editors give their assessment of the novelty, trend, or campaign depending on their own experience and influence the readers’ choice. Relying on the magazine’s status, it is possible to spread the information about the website’s campaigns among the larger public.
The Fact Sheet Sephora is the largest cosmetics retailing company in Canada which has launched the new multi-channel website, and it proposes advantageous holiday campaigns to provide the customers with the opportunity to choose the best present. Sephora makes the online world more attractive for the customers, presenting them a lot of possibilities to make the purchases easier, cheaper, and faster.
The Holiday Bags and Mystery Gift Campaigns at Sephora.ca
All the products presented at the site as the part of the bag for the campaign are described according to several characteristics to provide the information about price, colour, fragrance, ingredients.
The photos of the products are provided.
The Holiday Bags are provided in three variants: The Glow, Best In Classic, and The Lasting Impression.
The availability of the product online is presented.
The campaigns’ discounts are proposed.
For more information contact:
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Stefanie Goodsell (212) 521-4878 or firstname.lastname@example.org (“Sephora”)
News Release For Immediate Release
Vice-President of Merchandising and Marketing
Sephora.ca Actively States Its Position within the Online Market Developing Campaigns for Holidays
MONTREAL, Quebec, November 27, 2012 – Sephora, the most successful retailer of cosmetics in Canada, has announced today that the company’s new website Sephora.ca develops two campaigns associated with the period of Christmas and New Year holidays when customers receive the opportunity to choose the presents for their relatives and friends in the form of Holiday Bags and can please themselves with products from the Mystery Gift series.
There are a lot of advantages to use Sephora.ca to purchase the presents online because of the variety of products proposed. Moreover, these cosmetics products are produced in the limited series, and they are available at the fixed low prices only in the online shop.
The development of new shopping campaigns at the base of Sephora.ca is the next step forward, and Philippe Pinatel, Country Manager and Senior Vice President, Sephora Canada, states “All our initiatives are focused on revolutionizing the Canadian beauty retail landscape.
Transforming our stores and launching Sephora.ca are significant components of our arsenal to achieve this” (“Sephora’s New Toronto Flagship”). Holiday Bags and Mystery Gift campaigns are successful ways to attract the clients and provide them with the new online purchasing experience.
For more information, visit www.sephora.ca.
How to Succeed in Life Case Study
Nursing Assignment Help Success in life entails discovering your potential to do certain things. This calls for setting up of individual plans and goals and working hard towards achieving those goals and plans (Knowledgebase 1). The difference between those who succeed in life and those who do not is that successful people make it their mission to pursue their goals and objectives in life.
Before one embarks on pursuing success in life, it is important first to be fully aware of the issues that have thus far hindered your potential to succeed. One of the key hindrances to success in life is false beliefs. This prevents you from achieving your true potential and by extension, your success.
It is important therefore to get rid of such false beliefs. Another hindrance to success in life is lack of persistence. All too often, we lose focus of what we want to achieve simply because we have failed on one or several occasions (Harford 25). However, those of us who are persistent enough always succeed in the long run. In his book, ‘Adapt: Why success always starts with failure”, Harford (26) reckons that most business did become successful instantly; rather, it happened after several failed attempts.
Those businesses that did not persist perished, while those that ‘hang in there’ succeeded. The fundamental lesson that we can borrow from Harford is that we need to design our own lives in order to gain the most from our failures. Lack of proper planning is also a hindrance to succeeding in life. For example, you must have clear plans and goals about what you want to achieve, and how you intend to achieve it.
One of the key steps of succeeding in life is being proactive. What this means is that we should always endeavor to create our own destiny, instead of waiting for others to do so. In other words, deciding on whether to pursue success in life is our choice to make. Successful people always make SMART goals in life.
Such goals are specific in nature, can be quantified, are attainable, and can be realized within a given time-frame (Boyle and Tymchuk 71). In order to succeed in life, start by setting goals and plans that you would want to achieve in life. In addition, ensure that you have a roadmap that will enable you to achieve this goal.
Another importance thing to do in order to succeed in life is to take immediate and decisive action. Sadly, not many people have the self-drive needed to take decisive action. No matter how good your plan or an idea can look on paper, it is useless if you cannot implement it. In this respect, successful people recognize the need to actualize their plans and getting things done. Another character trait of successful people that is worth emulating is that they are more focused on being productive, as opposed to being busy.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Successful people strive to work smarter, as opposed to working harder. Similar sentiments have also been echoed by Ferris (18) who observes that being busy is characterized by indiscriminate action and lazy thinking. Being busy does not mean you are doing the right things. Successful people know this, which is why they opt to work smart, and not work hard.
In order to be successful in life, it is important to ensure that you are constantly evaluating your weaknesses or areas where you have fallen short of your expectations in life (Dureke 89). This way, you will be able to avoid many of the pitfalls that could have prevented you from achieving your set goals and objectives.
Above all, succeeding in life is a journey that you must be prepared to make and as such, you should be ready to deal with the many challenges and pitfalls that you are likely to encounter along the way. If you are patient, prepared, focused, and are quick to make decisive action, then you are on your way to attaining success in life.
Works Cited Boyle, Gert and Tymchuk, Kerry. One Tough Mother: Success in Life, Business and AP. Westwinds Press, 2005. Print.
Dureke, Margaret. How to Succeed Against All Odds: Make Adversities Your Foot Mat. New York: Jahs Publishing Group, 2000. Print.
Ferris, Tim. The 4-Hour Worksheet: escape 9-5, live anywhere, and join the new rich. London: Ebury Publishing, 2011. Print.
Harford, Tim. Adapt: Why success always starts with failure. London: Little, Brown Young, 2011. Print.
We will write a custom Case Study on How to Succeed in Life specifically for you! Get your first paper with 15% OFF Learn More Knowledgebase n. d., Self Improvement – How To Succeed in Life? PDF file. Web.