This paper seeks to analyze PTSD as a disease. To this end, it shall provide an analysis of the causes, symptoms, and treatment and long term effects of the disease on family relationships.
Theory/Theories or Conceptual Framework(s) Related to the Area of Inquiry The conceptual framework that will be used to analyze the effects of PTSD will illustrate the features that make an experience be described as traumatic, the psychological responses that follow a traumatic experience and reasons as to why symptoms are sustained long after the traumatic experience is over.
According to Carlson Evelyn, for an event to be regarded as traumatizing the experience must be tremendously negative, beyond human control and unanticipated (2000).
Factors that influence the response to trauma include biological factors (Rona, 2009), the level of development of the individual at the time of trauma, prior experiences in a similar situation, social context and the severity of the experience. Difficulties in maintaining interpersonal relationships and aggression will be discussed among other associated responses to trauma.
Purpose of Your Research Most people would rather think that PTSD is just an excuse that veterans use for picking up bad habits like alcoholism, failure to sustain relationships or are inability to hold jobs. This essay is aimed at dispelling this myth and actually illustrates the relationship between the experiences in the battle field and the negative characteristics that come with PTSD (Wilson et al., 2009).
Describe Your Proposed Design This thesis shall compile data that has already been collected by previous survey researches and combine it with in-depth interviews of affected persons in order to draw a fact-supported conclusion.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Both qualitative and quantitative data shall be used with numbers being used to provide evidence of the occurrence and magnitude of the effects of the condition on the population. The qualitative data will serve to provide explanations for the symptoms of the condition and provide recommendations as to how the condition can be handled effectively.
Your Proposed Research Population and How You Would Draw Upon this Population for your Research Inquiry The opinions and experiences of several groups of people who are affected by PTSD shall be used in the study (LeardMann, 2009). Priority shall be given to war veterans who are at the center of the discussion by virtue of their direct involvement in the war fronts. Next, would be the family members of these veterans who have to cope with and take care of affected veterans.
Finally, opinions of professionals such as psychiatrists will be sought to give explanations to the mental effects of PTSD. The paper will also study the government’s involvement in maintaining the welfare of veterans and how this may contribute to the incidence of PTSD.
Examples of Research Data That May Be Collected Quantitative data to be used in this thesis include the percentage of veterans suffering PTSD amongst those who return from war and the percentage of those who are eventually treated from this group. Qualitative data includes an analysis of the success of support groups and the importance of professional psychiatric help in addressing the condition.
Social Change Implications This thesis will contribute to Walden University’s mission of instigating positive social change by helping individuals clearly understand the experience and situations that veterans face in the war fronts and how these experiences weave into the undesirable condition that is PTSD.
This essay will not only study evidence that has been previously recorded on the effects of the disease, but will also provide recommendations as to what measures can be taken in order to reduce the incidence of the condition. In conclusion, this thesis will provide recommendations as to what actions institutions like colleges can take in order to provide social support to veterans; a factor that will help make them (veterans) feel the appreciation of their contribution.
Other Information about Your Dissertation Proposal Veterans on coming back from the battle fields find it extremely difficult to function normally in the societies they were brought up in. Their relationships with family members and members of the wider community are immensely affected and more often than not these relationships are destroyed irreparably.
We will write a custom Research Paper on Post Traumatic Stress Disorder in Veterans and How Family Relationships are Affected specifically for you! Get your first paper with 15% OFF Learn More Most of the blame generally tends to fall on the affected veterans for consciously signing up to the force and the effects of PTSD are either perceived as self inflicted or imaginary. This thesis shall review papers that have been written on PTSD by professionals such as Evelyn B. Carlson and provide the necessary link between the condition and the war front while emphasizing the effect on relationships.
References Carlson E.B. (2000). A conceptual framework for the impact of traumatic experiences.
Sage journal online, 1(1), 4-28. DOI: 10.1177/1524838000001001002.
Hoge C.W. et al. (2008). Mild traumatic brain injury in U.S. soldiers returning from Iraq. N Engl J Med, 358,453.
LeardMann, C. A., Smith, T. C., Smith, B., Wells, T. S., Ryan, M. K., for the Millennium
Cohort Study Team, (2009). Baseline self reported functional health and vulnerability to post-traumatic stress disorder after combat deployment: prospective US military cohort study. BMJ 338: b1273-b1273.
Rona R. J. (2009). Is Previous Psychological Health Associated With the Likelihood of
Iraq War Deployment? An Investigation of the “Healthy Warrior Effect”. Am J Epidemiol, 169, 1362-1369.
Not sure if you can write a paper on Post Traumatic Stress Disorder in Veterans and How Family Relationships are Affected by yourself? We can help you for only $16.05 $11/page Learn More Smith TC. et al. (2008). New onset and persistent symptoms of post-traumatic stress disorder self reported after deployment and combat exposures: Prospective population based US military cohort study. BMJ 2008. DOI: 10.1136/bmj.39430.638241.AE.
Wilson, J., Jones, M., Fear, N. T., Hull, L., Hotopf, M., Wessely, S., Rona, R. J. (2009).
Is Previous Psychological Health Associated With the Likelihood of Iraq War Deployment? An Investigation of the “Healthy Warrior Effect”. Am J Epidemio,l 169, 1362-1369
Deconstruction of a Web Page Advertisement Application Essay
Nursing Assignment Help Table of Contents Description of the Advertisement
The Deconstruction Process
Since its conception, the media has been hugely influential in the development of the society. The media can be used to drive public opinion, report on current news and advance some social values. The media is at best a complex genre which may be broken down into a large number of sub-genres e.g. news stories, opinion columns, advertisements and horoscopes to name but a few. One of the key facets of the media is the advertising sub-genres.
Croteau and Hoynes suggest that the heavy emphasis of advertisements in media is due to the fact that advertisers are the dominant sources of revenue for most modern media. The influence that advertisements have on the people is colossal as can be inferred from the rise in sales for corporations that engage in large-scale advertisement. Most advertisements are therefore keen to include messages that are beneficial to the advertisers.
Texts represented in advertisement can signify a myriad of meanings apart from the very obvious message that the advertisement image purports to sell. An image can denote varying directions and be made to evoke deeper sentiments from the viewer and from simple image, one can build up an entire story. All this is in an attempt by the creator of the advert to persuade the consumer to think, feel or act in a predetermined manner.
This paper shall set out to deconstruct and discuss a particular advert so as to show how it relates to a wider set of issues. This shall be in an attempt to articulate that advertisers normally embedded a lot of ideas and sentiments into an advert so as to manipulate the intended consumer into acting in some manner that is desirable manner.
Description of the Advertisement Advertising is defined by Lester as “any form of non-personal presentation and promotion of ideas, good and services by an identified sponsor”.
In this particular scenario, the advertisement is of a software application called “The Box” that allows users to make video calls over the internet. The primary objective of the advert in this case is to promote the sale of the product being advertised.
The product is sold online in a website and therefore the advertisement will exist within the context of a website. The text analyzed consists of a rectangular bold lined frame which is surrounded by a faint shade of gray. Within the frame, there is an illustration of a box and an oval.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The box contains significant landmarks such as the tower of Eiffel, the Statue of Liberty and the Big Ben clock tower. This is connected by gradually increasing size rings to an oval containing the image of a mother and two children looking on to a computer screen on the top left is written a short message “Let them see who they’ve been missing”.
The Deconstruction Process Lind and Brzuzy suggests that owing to the adverse effect that advertisements can have as they influence the opinions of people and sway peoples attitudes, being media literate is of importance.
Media literacy includes being able to actively deconstruct what is seen in the media and particularly pertaining to advertisements. The deconstruction process involves a breaking down of the complete whole into various components so as to enable a deep analysis and criticism of the text or image contained.
n the advertisement context, this shall enable one to understand the two levels of meaning i.e. the denotative meaning which is the obvious message that the advertisement contains and the connotative meaning which has to do with the symbols and the association of this symbols with some experience of knowledge shared by the targeted audience.
The first step in the deconstruction process is to recognize that owing to the fact that the media message, web advertisement in this case, was constructed, there has to be someone responsible for its construction. Hence answering the question “who created the message?” or “whose message is this?” is the first stage in deconstruction.
In this scenario, I am the creator of the message and the message is meant to advertise a software application for making video calls over the internet. Having identified the creator of the advertisement, one can then positively identify the goal behind the creation. The goal for this advert is to elicit people to purchase and use the online video calls software product.
The second phase in the deconstruction process involves identification of the target audience. This phase can be expansive since one has to look at various attributes of the target audience. This will include their age, ethnicity, profession, etc. In the Box advert, the targeted audience is people who have long distance relations.
We will write a custom Essay on Deconstruction of a Web Page Advertisement specifically for you! Get your first paper with 15% OFF Learn More The age group mostly covers young children and young couples. In the image presented in the advert, we see a young mother and two little children hinting that the ad might be targeting young families who have one of their relations at a long distance. The picture portrayed depicts an entirely white family which might infer that the ad might be targeting people of Caucasian ethnicity.
The next step involves looking at the text of the message. This calls for a simple review of the words and images portrayed in the advert so as to confer the most obvious suggestions made. In this advert, there is a box containing various landmark features, an oval encircling a mother and her two children who are all staring at a computer screen and the words “let them see who they’ve been missing”.
From the message contained in the advert, the following subtext can be inferred:- The box contains landmark features from London (the clock), Paris (Eiffel tower) and America (the Statue of Liberty).
This suggests that the application being advertized possess the ability to interlink the locations that are represented by the various features despite the locations being far apart geographically. The theme of reconnection is also advanced by the wordings which suggest that the family in the picture is finally afforded a chance to interact with their distant relation as a result of the application software being advertised.
Galpin suggests that when deconstructing a text, the primary objective is to draw attention to conflicting logic or to offer insight into what may not have been explicitly represented in the text. The next step therefore involves trying to discover what the advert may have implied but not explicitly stated. The message suggests that from using the Box, the family will be drawn closer. This is depicted in the image of the mother and her two little children who are all in close proximity even as they use the product.
The advertisement also suggests that the use of the products results in the happiness of users on both ends of the line. While the faces of the mother and her children cannot be clearly made out, a look at the computer screen reveals smiling faces which implies that the people are happy as a result of using the Box.
Thomas Mickey asserts that one of the core aims of advertisements is to have the consumer identify with the product. To this end, the image of the young family with the husband away for some length of time is one that most people prospective users can relate to. The advert portrays a modest lifestyle by its depiction of an average family.
The images are not glamorized or highly classy and the family in the picture is young and average looking. The family is photographed under the background of neatly stacked rows of books and files. This is a study room setting that most people in the western world can relate to. This familiarity will appeal to the prospective customers who will mostly be middleclass families.
Not sure if you can write a paper on Deconstruction of a Web Page Advertisement by yourself? We can help you for only $16.05 $11/page Learn More In addition to the main objective of promoting a product, most advertisements express some values that may be held by the society or by the advertiser.
Some of the values expressed in this advert are that being happy comes as a result of being connected with loved ones. However, this advert also expresses some values that have been deeply entrenched in our society. The media has over time been accused of propagating the patriarchal theme in the society. This has mostly been done by making the male figure play a dominant role while keeping others (women) in the shadows.
This advertisement in a subtle manner plays this stereotyping role. The images presented show a mother with her two children which implies that the female figure is the one who is left at home to tend after the children as the male figure goes out to fend for the family. This stereotypical view of the female as the home maker is detrimental to the women empowerment efforts.
Key to the selling of an ideal is the use of various tools of persuasion. Persuasion in advertisement makes use of knowledge or beliefs that the consumer holds. However, consumers have an idea about how advertising tactics work to affect persuasion and therefore subtle tactics must be employed for effectiveness.
The Box advert engages the use of a homely looking family. The setting is also not lavish or glamorous thus creating an appeal to a wider class of people. The wordings of the advert are also persuasive as they incite the viewer to reconnect with the person whom they have been missing by use of this particular product. The “box” in the advert is given a warm and engaging colour which suggests that using the product can indeed bring about a warm feeling to the person.
This advert suggests that a family that is in constant communication is a united and happy family. While this may not necessarily be true, this is a positive message that is advanced by the advert. In addition to this, the advert show cases a health looking simple family thus suggesting that one does not require to be sophisticated so as to be happy.
However the Advert fails to incorporate people of various racial and ethnic identities thus propagating the theme of racism. Neglecting of the other races is negative as it may lead to animosity amongst the other races who may feel sidelined.
The final stage in the deconstruction process involves gauging the totality of the advert presented. The Box advert fails to tell a conclusive story as there are various important pieces of information left out. From the advert, one cannot tell of how much the calls will cost or if there are any negative effects that may arise as a result of the usage of the software product. One could obtain more information on the product by visiting the website which will provide a more detailed description of the product.
Conclusion Because of globalization and the ever increasing influence of media outlets in our lives, we need to possess the skills necessary to process and evaluate the constant barrage of media information that is presented to us. Deconstruction of advertisements presents an important front from which to initiate this critical assessment of the media so as to enable us to recognize and therefore avoid the negative influences and/or misinformation that media may cause.
This paper set out to deconstruct an advertisement of a software product called The Box so as to critically analyze the advert and show how it relates to a wider set of issues. This paper has undertaken a detailed deconstruction of the advert and it has been observed that the advert can have far reaching messages embedded in that the lay person can detect. It is clear from the discussions presented that even a simple advertisement can have stereotypes and untruthful sentiments contained therein.
From this paper, it can be authoritatively stated that media criticism empowers an individual and helps them to shun any negative influence that the media may present. These skills are especially relevant in today’s world where newer technologies are continually widening the reach of the media therefore making us more exposed to advertisements than ever before.
Bibliography Croteau, D.