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New Media and Advertisement Research Paper

Table of Contents Introduction

Evolution of New Media

New Media and the Global Market

Potentiality of New Media

Limitations of New media

Adopting New Media Advertising


Works Cited

Introduction Evolution of technology and multimedia has contributed to the rapid changes in the advertisement industry. Every organization around the globe is seeking new media opportunities as an easier and effective way of reaching customers. New media advertisement is enabled by the radical changes registered in the information and communication technologies.

New media advertisers use computer technology and other appliances to reach customers anytime, anywhere, and on diversified digital platforms such as mobile phones and Internet. The decline in effectiveness of radio, TV and print ads has prompted sales personnel’s to devise interactive advertisement methods.

This essay demonstrates the effectiveness of new media advertisement in comparison to the traditional advertisement methods. It will as look at the interactive effect of the new media advert, limitation and the future possibilities in New Media advertisement.

Evolution of New Media New media advertisement resulted from the internet-based revolution in communication. As people took to internet use, diversified platforms such as Blogs, video blogs, audio newscasts and social networks such as face book and twitter have emerged. Due to emergency of mentioned platforms, majority of people especially the youth spend most of their time in cyber space; the virtual world.

Consequently, to attract such groups of customers, placing advertisements in the cyber space has become the order of the day. Adverts placed on social networks continue to be more effective in igniting discussions among peers (Tuten 52). As Tuten (77) points out, the significance of using virtual worlds such as My Space for reaching out to the youths and the kids increases every day.

The adverts in new media are attractive because they allow interaction with and among the users as opposed to static adverts placed on TV and other traditional media forms. For Tuten (63), the virtual world plays an integral role in developing a unified world i.e. it is a major agent of globalization.

New Media and the Global Market The ability of virtual communities to transcend geographical boundaries expands the scope of market reached by the new media advertisement. Since most organizations have international links or are multinationals, adopting new media advertisements break the regional barrier as well as social barriers to promote a global image of the firm. Hermeking (11) suggests that virtual societies reduce the distance between people and increase transaction between regions that may be geographically far away.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Through new media advertisements, the organizations are able to appeal to a wider market. Therefore, new media opens new frontiers of facilitates faster penetration in the global market.

Tuten (34) argued that by taking to the new media channels, society forced advertisers into considering new media as an advertisement avenue.

Castells (5), on the other hand, holds a contrary opinion as he argues that technology does not establish society, and society does not determine the course of economic change. What drives economic change, according to Castells (5), are factors such as inventiveness, innovation, managerial expertise and technology. Castells (12) praises New Media as the only tool that brings all these factors together in a cohesive and productive way.

In support of his argument, Castells (5) says that, “technology is society and society cannot be understood without technology”. From his words, we deduce that the two are inseparable and one cannot do without the other. In the context of globalization, it could thus be inferred that new media drives globalization, and globalization cannot be understood without understanding new media.

To tap into the potentials or opportunities arising from globalization, one has to understand the possibilities and potentiality of New Media among other technologies. Therefore, by embracing new media, organizations are just meeting the requirements of the society since the societies embrace technological changes and, in response, so do the business firms.

Potentiality of New Media Schibrowski

Language Rules for a Reliable Semantic Memory Essay

Nursing Assignment Help Table of Contents Nature and Functions of Semantic Memory

Functions of language

Development of Language

The Relationship between Language and Semantic Memory



Memory can be broadly classified into three; semantic memory basically associated with factual knowledge, procedural memory which takes care of learning and acquisition of skills and episodic memory which is in charge of recalling past events. The paper offers an explanation of the nature and functions of language, an examination of the stages of language production and the relationship between semantic memory and language production.

Nature and Functions of Semantic Memory Semantic knowledge as described is primarily concerned with facts. Communication through language is made possible through this memory. It is usually characterized by the brain storing information about words. According to Schacter (2001), the appearance and representation of these words is of importance as far as semantic memory is concerned.

It is usually a funny scenario to see a person trying to recall a name James by mentioning John or Jack and not Moses. Semantic memory has been found to group words that share the same letters. The appearance of an object cannot evade the mind of a person once the name of the object is mentioned (Schacter, 2001).

A mere mention of an object brings about a coordinated response by the brain and a person is able to figure out the appearance of the mentioned object. A long-term memory system is achieved once words recorded in the semantic memory are used to generate episodic memory.

Functions of language Language forms a major component in the effective functioning of semantic memory (Robinson-Riegler