The company was able to utilize the Nordstrom method through application of its principles. First of all the company offers customers a variety of choices. There are three different kinds of carwash service being offered. The first package includes a wash, Mike’s Clear Coat and Wheel Bright (Spector, p.4). The second package includes a wash, Mike’s Clear Coat and an underbody wash (Spector, p.4). The third package is called the deluxe package and it includes everything in the second and first package.
The company also makes sure that they had created an inviting place. The facility sits on “on an acre-plus of highly landscaped property” and the well-designed building itself is made immaculately clean, that first time customers thought that they were driving into a restaurant and not a carwash (Spector, p.4). Aside from that the company made a commitment to only hire those who are fit to work in a service-oriented workplace. It is common practice to interview 20 applicants for one job opening.
The company is also committed not only to sell a service, they also sell a relationship and this simply means that they want each customer to keep coming back. They really take care of their customers and if one is not satisfied with the wash they ask the customer to let them repeat the process.
This is done using another Nordstrom principle which is to empower employees to take ownership of the business. Thus, an employee no matter how new or how long he or she has been working there can approach a customer and say that Mike’s Express Carwash is not happy with their performance and would love to wash their car once more.
The employees feel comfortable working there because they believe in disregarding the rules or creating rules that forces them to be stiff rather than to be happy serving the customers. But this does not mean that that employees simply do what they feel, in order to maintain a high work rate the company promotes friendly competition between teams and between branches. Each employee is also rated by customers they label as “mystery shoppers” (Spector, p.5). This means that employees always find the motivation to exceed expectations.
Finally, this company is committed to follow the Nordstrom way because the leaders and the people are 100% committed to customer service. For instance, Mike Dahm reads customer comment cards every time there is an employee meeting (Spector, p.5). The company also makes sure to promote only those who deserve promotion and this ensures that they always have managers that do their job well and a dedicated workforce ready to serve.
Get your 100% original paper on any topic done in as little as 3 hours Learn More 2. How are the products that Mike’s Express Carwash provides for its customers classified?
The company does not manufacture and sell a particular product. They sell a specialized service using specialized products. For instance they use soap to clean the body and the underboy but they also use a coating that protects the paint of the car. At this point there is no need to change the kind of service they offered. But they can probably experiment with interior detailing or a new type of service where they would clean the inside of the car while their customer wait in an area where they sell coffee and other kinds of beverages.
3. What features distinguish this particular carwash brand.
As mentioned earlier the facility does not look like a carwash building. It resembled something like a big restaurant because of the handsomely designed architecture. Aside from the building, what was striking to the customers was the kind of clothes that the attendants are wearing.
They have hats on and they are wearing white shirts but on top of that they also have a tie with a cartoon character design. One can also see stuffed toys in many areas of the facility that makes it fun for kids and makes them less intimidated with the sound of the big machines that do the washing.
As a result there is brand loyalty as attested by one happy customer who happened to be a writer and proceeded to make a glowing commentary about this carwash company. If they continue with what they are doing then they will always have loyal customers who will keep coming back. But there is room for improvement.
The company must continually make investments especially when it comes to new technology that can make the process go faster. If it will take say seven minutes to complete one cycle then they must experiment with technology that can do it faster, say under five minutes. This will make the customers extremely happy.
We will write a custom Assessment on Mike’s Express Carwash specifically for you! Get your first paper with 15% OFF Learn More 4. How does Mike’s Express Carwash price and promote its products so that customers will continue to purchase them and they will continue to make a profit?
As mentioned earlier there are three different packages. These three different packages anticipates that customers have different needs. This will make the customers feel that they are getting their money’s worth because they are not being forced to buy somethng that they do not need.
It also allows the customers to choose a service that fits their budget. The basic package costs $6 and the most expensive one costs $12. If they find the high-end service too expensive then they can opt for the cheaper one. There are customers who are only interested in a clean body and does not care much about their tires so they will feel like the service is affordable.
Aside from the different packages offered the company also uses smart promotion to entice first time customers. For instance they have promo that says the first try is free but they get $12 worth of carwash and underbody wash. But on their second try they get the same at half the price.
This is an irresistible offer because the prospective customer can check out the facility and the service without spending anything, and if they like it then they form a relationship with the customer because of the superior service rendered.
5. Why has Mike’s Express Carwash been recognized so many times for providing world class customer service?
The company is serious in providing excellent service and once a customer tries their service they would exclaim that satisfaction is guaranteed at Mike’s Express Carwash. They will do everything to make even an old car looks so good that the owner is pleased with the result.
This is the reason why the customers are so happy because most of them are intent to keep the cars for a long time and if they can find a service that allows them to maintain the beautiful look of their cars then they wold continue to use their service and even provide word-of-mouth advertising for them. I would definitely go back to this carwash.
Not sure if you can write a paper on Mike’s Express Carwash by yourself? We can help you for only $16.05 $11/page Learn More There are only a few carwash facilities in this nation that offers this kind of service. As a customer you feel good the moment you enter and you feel even better when you come out. This is a good example of how to create a successful company, one that is built on the idea that the customer is boss.
Works Cited Spector, Robert. Mike’s Carwash’s Approach to Customer Service.
“The Miller’s Tale.” Critical Analysis Of Jealousy Theme Critical Essay
Nursing Assignment Help Table of Contents Synopsis
Critique of The Miller’s tale
The Miller’s Tale is the second story in the medieval collection written by Geoffrey Chaucer. Eleven pilgrims tell the stories to each other as they travel on their way to Canterbury. The first story is told by a knight, about two princes who fall in love with Emelye at first sight. Next, the miller gets his turn.
It has been argued that the Miller’s tale reflects a fall in social status a from the noble intentions of the characters in the Knight’s Tale, and their noble standing as well, in contrast to the commoners in the latter’s tale: a carpenter, a scientist interested in astrology, and a poet.
This paper will give a critical analysis of “The Miller’s Tale” focusing on the theme of jealousy as portrayed by the major characters. The article by Charles Smith on the subject of jealousy in Chaucer’s stories will be used to elaborate this theme better as it is presented in the Miller’s Tale.
It has been noted that there is a striking resemblance between the Miller’s Tale and another poem which appeared at around the same time as Chaucer’s story did. The anonymous poem is also about a married woman Alison who is desired by two men. It is debatable whether Chaucer’s story is based on the anonymous poem.
Synopsis In the Canterbury Tales, after the knight has finished telling his story, it is the miller’s turn. The miller tells the story of a carpenter by the name of John, who lives with his newly married wife, Alison, and a scientist Nicholas who is interested in astrology.
John in “The Miller’s Tale” is very protective of his young wife; he fears that because of the difference in their ages and her beauty, he might lose her to another man. Nicholas, the clerk, is enamored by Alison, and the situation is not helped after he comes upon her inflagrante delicto when her husband is away.
As is clear from the summary, Nicholas decides that he will woo Alison into becoming his lover and develops the habit of flirting with her in her husband’s absence. At the same time, there is Absolom, the poet and clerk, who is just as enamored. He, on the other hand, woos Alison the proper way; by standing outside her window and serenading her after dark.
Get your 100% original paper on any topic done in as little as 3 hours Learn More However, Alison prefers Nicholas and makes a mockery of Absolom’s courtship and agrees to be Nicholas’ lover, which is the act of betrayal. They hatch an elaborate plot in which they deceive the carpenter into thinking there is a great flood coming, and he needs to put wooden tubs in the attic where they will spend the night on the day the wave is to commence so that they can be safe.
Nicholas and Alison take the chance on the night preceding the flood to creep downstairs and spend the night in each other’s arms. At dawn, when Absolom comes to do his serenade, Alison comes to the window, and out of mischief lets him kiss her ass.
Furious, he goes to the blacksmith from where he gets a hot hoe and brands Nicholas ass with it. The commotion rouses John, who falls from the attic into the cellar breaking an arm. When other people come to investigate what the problem might be, the two lovers accuse the carpenter of being mad. And there ends The Miller’s Tale.
How Does “The Miller’s Tale” Reflect the Miller? Charles Smith, writing in the Chaucer Review, picks the theme of jealousy on which to elaborate upon. He starts by pointing out that the miller wants to tell a tale that will mock a jealous husband. Smith on the kind of jealousy that the miller understands the sort of jealousy that is inspired by envy and selfishness, not that which stems from the need to uphold the purity of one’s wife.
The former kind is the one which the miller mocks. The author goes ahead to state that the miller sets out to ridicule the carpenter and the Reeve because of the results of their jealous actions. However, he might just as well be mocking himself because of the way he talks openly about his marital concerns relay underlying insecurity.
Godly Jealousy To better understand the context of jealousy as it is played out in the Miller’s Tale, Charles Smith begins by explaining Biblical jealousy of the Old Testament. He states that the God of the Old Testament is very possessive, with constant demands of faithfulness to Him and Him alone.
Whenever His adherents went astray, He visited His wrath upon them. He illustrates this with the example of God talking to Moses on the Mount, reaffirming that he should not worship any other God other than Yahweh, and with Paul in the New Testament. Paul passes on the message that the commitment required of God’s believers is as that of a virgin to her husband upon marriage.
We will write a custom Essay on “The Miller’s Tale.” Critical Analysis Of Jealousy Theme specifically for you! Get your first paper with 15% OFF Learn More From this point, he expounds that in religious medieval times, such as that in which the Miller’s Tale is set, it was to be expected for a husband to be outraged upon the spouse’s indiscretion. So much so that he may even resort to violence. In some cases, the husband would proceed to a court of law and file for a divorce.
Smith further elaborates that in medieval times, a husband’s love had to have an aspect of godly jealousy because the husband was interested in maintaining the ‘spiritual well-being’ (Smith n.p) of the spouse. This kind of jealousy had wrathful vindictiveness that dictated punishment for going astray.
Quoting Berchorius, who says that God’s love for the human soul is a jealous type of love and that when a man tries to go astray, then God brings him back to the fold but punishes him so that he may not stray again. Jealousy is taken as a sign of love because if a husband is not jealous of his wife, it means that he is indifferent and thus cannot have deep-seated feelings for her.
This background information provided by Charles Smith helps us to gain a better understanding of John the Carpenter’s insecurity about his wife’s infidelity, not eased by the fact that he was way older than her, and she was beautiful. He was mortified by the thought of being the cuckolded husband.
However, Smith points out that the miller Robin is a victim of jealousy without showing much concern for his wife’s soul (Smith n.p). The conclusion can then be drawn that though the miller is outraged by his wife’s actions, he is not jealous, and thus it cannot be that he loves her.
Charles Smith further elaborates on how the theme of jealousy was regarded in popular medieval literature. He says that there were understood to be two categories of jealousy: the jealousy of true and lasting love, where the two lovers have earned each others’ trust, and their jealousy is driven by a need to safeguard the other’s soul.
The other kind of jealousy is the one that is inspired by the lack of trust in the other, picking on a negative trait to accuse them of what they are capable of doing, even if they have not done so (Smith n.p).
Geoffrey Chaucer in the Miller’s Tale, explains Smith, expounds on these two different types of jealousies. The first kind is the one that arouses baseless suspicion and brings shame upon the couple and the second kind, which ensures that a woman does not commit adultery against her husband (Smith n.p).
Not sure if you can write a paper on “The Miller’s Tale.” Critical Analysis Of Jealousy Theme by yourself? We can help you for only $16.05 $11/page Learn More It is apparent that the jealousy felt by the carpenter towards his wife is the right kind of jealousy. He understands that the wife is young and beautiful, and her head may be swayed by charming men her age, such as Nicholas. Hence, he illustrates a deep concern for her spiritual well-being by keeping close guard over her. It is his love for her that drives him to hold her so closely watched.
The miller, on the other hand, is driven by a baser type of jealousy; by exposing his wife’s shame in public, he makes it apparent that what bothers him is not her fall from grace but rather, how the deed reflects on him. By not having a grasp on the concept of godly jealousy, the miller ends up being the one who looks the fool instead of the carpenter as he intended.
Absolom, upon discovering the two lovers and being disgraced further by the act of kissing Alison, is engulfed in a jealous rage. His cannot be the right kind of jealousy that Chaucer exalts.
One, he is not married to Alison and thus has no right to be jealous of her actions. Secondly, he should not even be pursuing her, for she is a married woman. His shame for being rejected drives his jealousy, and the shame of being made for kissing Alison’s behind.
As is evident from “The Miller’s Tale” essay, his jealousy is self-righteous, like the miller’s feeling towards his wife, Absolom the clerk experiences jealousy that is self-serving. The last thought he has in mind is how to preserve Alison’s virtue. If this had been the case, he might never have pursued her in the first place.
It is interesting to note that while Charles Smith points out that jealousy in Christianity as was expected of love in medieval times demanded retribution, Alison gets off scot-free for her infidelity. It was the husband’s role to guard his wife’s virtue, as John attempts to do with Alison.
However, when she takes on Nicholas as her lover, then his anger and his wrath should have been so great that she should have felt it. Either he should have resorted to physical violence or ‘divorcement’ (Smith n.p) in the natural course of things.
But neither of these things happens. She gets away with the act unpunished; it is her husband who comes away from the worse for wear, with a broken arm and certified mad for believing in Nicholas’ apocalyptic prophecy of end-time floods.
The fact that John believes Nicholas false prophesies, as what crosses his mind first upon hearing them is his wife and her safety, that he is willing to go to the extent of hanging three wooden tubs in the attic goes to reinforce his genuine love for her. Indeed, his fierce protection of her stems from a sincere adoration, and miller’s jealousy dictates him to guard her virtue so carefully.
Conclusion The Miller’s tale is an engaging read with an important moral lesson. It is much shorter than the Knight’s Tale, not exhibiting the lengthy dialogues that are the trademark of the Knight’s Tale.
It takes a lighter tone as well, with the events turning out quite contrary to how such medieval tales would have at the time. The cuckolding wife who gets away without criticism, the brazen and uncouth Nicholas whose advances are not snubbed, but instead he gets the girl, the romantic Absolom who should have been rewarded is made the fool.
Jealousy is a theme in “The Miller’s Tale” that recurs between the miller and his wife, and the subject of the miller’s tale- John the carpenter and his wife, Alison.
The miller sets out to tell a story that will subvert the virtues of love as portrayed by the knight, as being noble and chivalrous, and worth dying for. He describes love as callous, fickle, ridiculous, and leading to shame and disgrace. Part of the miller’s attitude arises from his troubled relations with his wife.
In attempting to make the carpenter look the fool, the joke is turned upon him for whereas the carpenter guards his wife’s virtue against a righteous sort of jealousy and love. As the critical analysis of “The Miller’s Tale” shows, the same cannot be said about the miller. In the end, he turns out to be the butt of his own joke.
Work Cited Smith, R. Charles: “Jealousy: Chaucer’s Miller and the Tradition” The Chaucer Review 43 (1) 2008: 16-47. Web.