You may be blogging for the sheer joy of sharing your ideas, or to mobilize action on a favorite cause. Alternatively, you could be blogging for pay, promoting something you or someone else sells.
Commercial blog is a growing category. These days, almost any product, service, or cause should probably have an associated website and blog to let prospective customers or supporters know about it.
Such commercial blogging’s growth reflects drastic changes in marketing. Many traditional channels for promotion such as network (and even cable) television, print periodicals, and broadcast radio, are giving way to online alternatives. Even print Yellow Pages effectiveness has fallen prey to the switch away from landlines (up to 75% of some demographic groups).
These factors pose a challenge for you as a blogger. You face a challenge in alerting your target audience that your expertise exists. Your audience also needs to be able to find you from any and all devices.
This, then, is where promoting your website content (as differentiated from promoting your product, idea, service, or cause, which the blog itself accomplishes) becomes crucial. How can you promote your website content cheaply? Some tools cost quite a bit, but others, happily, require no expenditure except of your time, energy, good writing, and marketing acumen.
The most fashionable buzzword in web content promotion right now is ‘native advertising’. No less an eminence than the New York Times has announced native advertising for their online edition. A separate writing and production studio will ensure that only high quality “continuously scrolling multimedia storytelling pages“ will accompany hard news, and look like them too, while promoting the advertiser.
Get your 100% original paper on any topic done in as little as 3 hours Learn More This disturbingly parallels science fiction’s dystopian vision of future ads irritatingly tailored to a reader’s idiosyncratic preferences. Native advertising, however, while definitely cutting edge, still seems a bit high end, and you probably don’t possess a fully equipped studio like the Grey Lady of journalism!
Now, can you accomplish something similar for little or no money? Yes, and here are several rules of thumb to keep your own website busily promoting itself.
You need to generate content that is worth reading:
If your blog promotes without cessation, it will be decidedly unappealing. The challenge is to find new ways – consistently – to discuss topics related to your website content in ways that are useful to your readers. Solve problems, illuminate unanswered questions, untangle unresolved mysteries, amuse, instruct, and point your reader in new and hopeful, helpful directions. A really useful web page, like Thomas the Tank’s ‘really useful engine’, will be a happy place to which a reader will wish to return frequently.
You need to learn what content your readers want so you can promote it better:
This involves using social media to the maximum to connect with your readers. You can talk about your blog on Facebook, LinkedIn, and let your readers talk about it too. Just be careful not to impose on your contacts. This sort of interaction with your audience is termed SMO, or Social Media Optimization.
You need to make yourself findable via SEO The web’s spider bots need your help to find you. Use best SEO techniques to give them ample signals of your presence. Exploit all potential spots in your website to cleverly slide in keywords. Keyword choice is its own science, and it requires that you know what your readers are seeking (see above regarding reader interaction).
We will write a custom Article on Micro financing your content strategy specifically for you! Get your first paper with 15% OFF Learn More Opportunities to feature your keywords pop up in a variety of places. These could include:
The META description tag – in the first 150 characters
META keywords tag
In headers and sub headers within the body of the text
Content itself, with a density of no more than 3-5% keywords, with a ratio of one page of content for one keyword.
Any text you have hyperlinked
The ‘breadcrumbs’ you included to remind readers how they got to this page, e.g., writing/editing-> resumes-> prices
Alt attributes – these describe embedded images for those readers who are using accessibility software
Title attributes – These clarify what an HTML element in your webpage does
File names, whether of images or other files embedded in your webpage.
In anything you do using SEO, you need to avoid imposing on your readers with too many keywords to allow for readability. The task of SEO-oriented copy-writing is not, by the way, a universal talent. There is no shame in not being able to create graceful text incorporating keywords attractively and unobtrusively. You can get help on this task from a global pool of talented writers, at shamefully low rates of pay.
The important function of promoting your web content can be micro-financed. If you can afford native advertising on other webpages – wonderful. However, cheaper options exist. You will need to invest some energy and creativity, and exploit all the available SEO and SMO tools, but the result – increasing traffic, should be worth the investment.
Negatives Effects of Social Network Sites Research Paper
Nursing Assignment Help Whenever social networks are mentioned most people think of social interaction and relationships. Indeed these sites have played a foreground role in facilitating social interaction and relationship between various people around the world.
The sites enabled people to communicate, share ideas, and provide opportunities for learning. Moreover, assessment of social network sites has mainly focused on the positive sides. However, the negative effects of social network sites have been ignored. This study will therefore look at the negative effects of social network sites.
The effects of social network sites have been discussed in various contexts. Moreover, the implications of the effects are also known by most people in the community. Social isolation is one of the serious effects of social networking sites.
Isolation has not only been associated with suicide, but also with other social problems such as mental illnesses, poor development of cognitive skills among the youths, and poor physical health. In this regard, the negative effects of social networking sites should not be trivialized since they can lead to loss of life (Masuda, Kurahashi and Onari 4).
Suicide especially among the youths in the contemporary society has become a serious issue due to the increasing rates of deaths. Individuals who are addicted to social networking sites such as Facebook, MySpace, and Twitter have a lower tendency of interacting and associating with others in the physical world.
Interaction with other people in the physical world such as peers and members of the family is important since individuals get the opportunity to share their problems. This also enables individuals to be identified with various social groupings in the society (Elphinston