Their main theme was to keep continuous posts to inform the world about the happenings in the new terminal. This blog was to target both the customers and the employees from all over, to keep them updated.
That blog exists up to date as a way of connecting both the internal and the external customers, and at the same time to show this company has adopted the new technology (O`Reilly). By use of web 2.0, David Neelman, the CEO of JetBlue was able to come up with a personal blog for the advantage of the JetBlue airways.
After taking a flight in JetBlue, David collected data from the customers that he used to post in this blog. Through this, JetBlue was able to interact with its customers directly, and was a very successful exercise that attracted many customers to this airline and acted as a lesson to other companies.
Consumer participation, social engagement, and motivation are crucial aspects in JetBlue. Through Flickr, JetBlue shares its events such as thanksgiving parties online to keep their customers engaged in their every move.
The web 2.0 has helped JetBlue to share its experiences with customers, to make them participate through comments and feel as part of the company. This is a great way of motivating the customers to maintain the company loyalty (O`Reilly). Through online sharing, the customers and the employees of the company feel honored and appreciated.
Through the exclusive eBay stores, JetBlue has interacted with its treasured customers through the most comfortable way without interrupting their activities. JetBlue believes in making the best use of technology to reach new customers and to retain the old ones through participation and socializing with them.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Through the applications of web 2.0, JetBlue has managed to maintain the customers’ loyalty even during the tough times. When customers realize the company is concerned about the services they receive, their level of motivation and loyalty to that company increases.
The customers determine the continuity of any business. The company cannot grow if it does not retain new customers as well as attracting more. Through their quality services, JetBlue manages to attract more and more customers as well as retaining the old ones (Doctorow 89).
Through different web 2.0 applications, customers have the freedom to make both positive and negative comments concerning the company services. The company also tries to market itself through these applications to attract more customers. JetBlue as well, conducts some events and parties to increase its fame through advertising its services.
Through these events, parties, advertisements on various media channels, and by use of web 2.0, JetBlue gathers many people to be part of their customers.
The consumer participation in any company brings some assurance to the company of customer retention. When customers participate and become involved in the happenings of the JetBlue services, the company gets a chance to know where to improve their services according to the desires of the customers (Howe).
JetBlue does outsourcing crowd through creation of open blogs for customers and other people to specify their likes, and for the company to get the desired people to work with. Through this, JetBlue manages to perfect its services to serve customers satisfactorily. When the company serves customers satisfactorily, a chance of attracting more customers is created, and the company becomes assured of growth.
When the customers grow the revenue of the company also grows making the company to benefit financially. The stronger the customers base of the company the better for the company. If the company can serve customers without them returning to the business, that is a sign of business downfall.
We will write a custom Essay on JetBlue Airway Companies Blogging specifically for you! Get your first paper with 15% OFF Learn More JetBlue airway is a successful company, whereby in some areas in United States, it has the greatest number of flights, and the largest load capacity. The charges of this airway are higher compared to other airlines, although it still attracts more customers due to its quality services.
To maintain its quality services, JetBlue ensures a regular turnover of its planes (Doctorow 87). The company has a policy of purchasing several new planes at the same time as a way of replacing the existing ones. The company believes in efficiency and comfort of new planes that are below fifteen years on air.
To maintain its policy, the company out of its high profits keeps on purchasing new planes for their customers. The company has benefitted from this policy through the effectiveness of the flights due to increased productivity.
On the other hand, purchasing of these planes at the same time, leads to a period when all of them will deserve repair and maintenance of the engine at the same time of the year. This becomes like a weakness as it causes some flight inconveniences. It is also expensive and time consuming for the company to do the maintenance of several planes at the same time.
It would be advisable if the company can purchase the planes one at a time, to create some intervals for maintenance. Through this, the company would be in a position to serve its customers effectively throughout the year.
Works Cited Doctorow, Cory. The Branding of Billy Bailey. San Francisco: Running Press, 2003.
Howe, Jeff. The Rise of Crowdsourcing. 2006. Web.
O`Reilly, Tim. What is Web 2.0. New York: O`Reilly Media, 2005. Web.
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The Planet Jupiter Essay
Nursing Assignment Help The study of the universe and other heavenly bodies has been one of the main concerns of scientists since the ancient world. The solar system has a series of planets and Jupiter is one of them. This planet was first discovered by scientists during the ancient period and it was closely linked with religious and mythical believes of many societies.
For example, the Romans called it Jupiter, a term which referred to one of their gods. Among the heavenly bodies visible in the sky at night, Jupiter is the third brightest. However, Mars can also have the same level of brightness at certain intervals in its orbit.
Jupiter has an oblate spheroid shape because it rotates very fast. It is mainly composed of gaseous and liquid substances. In terms of size, it is the largest of all the planets and it is number five from the sun. “The diameter of Jupiter is 142984 kilometers and its density is 1.326 g/cm3” (Bova 125). The upper atmosphere of this planet is mainly made up of hydrogen which occupies ninety percent and helium nine percent.
The remaining one percent is occupied by small quantities of other gases like ammonia and water vapor. Silicon based compounds can also be found in the atmosphere. “Based on spectroscopy, Saturn is thought to be similar in composition to Jupiter, but the other gas giants Uranus and Neptune have relatively much less hydrogen and helium” (Bova 127).
The mass of Jupiter is two and a half times greater than the combined mass of all the remaining planets. The density of this planet is low despite its large size. “Jupiter’s volume is equal to 1,321 Earths, yet the planet is only 318 times as massive” (Cattermole 81). According to theoretical models, Jupiter would shrink if it had a greater mass than it has at present.
The heat generated in this planet is almost the same as the amount of solar radiation it gets from the sun. This process leads to the shrinking of the planet by approximately two centimeters annually. When this planet was formed, it was very hot and its diameter was double the current one.
Scientists believe that Jupiter has a dense core, which has several elements and it is also surrounded by a layer of gases “Rain-like droplets of helium and neon precipitate downward through this layer, depleting the abundance of these elements in the upper atmosphere” (Bova 201). A high temperature also builds toward the core of the planet. However, much is not known about the detailed structure of the core.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The formation of the core is believed to have taken place during the initial stages of the formation of Jupiter. The fact that Jupiter has a core was partially proved in 1997 through gravitational measurements. However, this fact has not been fully confirmed scientifically. “Jupiter is covered with clouds that have ammonia crystals and hydrosulfide” (Cattermole 159).
“Jupiter has a unique feature known the Great Red Spot, which is a persistent anti cyclonic storm located 22° south of the equator that is larger than the Earth” (Bova 267).
This feature has probably existed since 1665. Mathematical models indicate that this feature may permanently remain as part of Jupiter. This feature is very visible if one uses instruments such as telescopes to view it. The red sport is oval and rotates anticlockwise on Jupiter.
“In terms of rotation, Jupiter is the fastest in the solar system and within ten hours it can completely rotate within its axis” (Bova 128). The tilt of Jupiter is just 3.13° hence it does not have considerable changes in seasons. The sun and Jupiter are 778 million kilometers apart. Since Jupiter is not solid, it has equatorial and polar atmospheric rotations. The latter rotation lasts approximately longer than the former.
Even though some research has been done on Jupiter, more is still being done even today. Travelling from the earth to the other planets is very possible and many of such missions have successfully been conducted by scientists in the past. Galileo Galilei is one of the earliest scientists who did a lot of research on planets. For example, in 1973, the pioneer missions successfully got pictures of Jupiter.
The study of these planets has not been an easy task for the scientists and they have had to sacrifice a lot of their time and resources in order study them. Besides this, space exploration is a very dangerous adventure and many scientists have lost their lives in the process of moving to the planets.
Some of them even disappeared mysteriously and they have never been traced since they went for space exploration missions (Nickell 127). Nonetheless, space exploration has greatly contributed to scientific knowledge. With the introduction of sophisticated technology in space exploration, many scientists are now able to travel to various planets and most of them have had successful missions.
We will write a custom Essay on The Planet Jupiter specifically for you! Get your first paper with 15% OFF Learn More Works Cited Bova, Ben. Jupiter. New York: Wiley, 2000.
Cattermole, Peter. Earth and Other Planets: Geology and Space Research. New York: Oxford University Press, 1995.
Nickell, Duane. Guidebook for the Scientific Traveler: Visiting Astronomy and Space Exploration Sites Across America. New York: Rutgers University Press, 2008.