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Discount Pricing Strategy Essay

I am writing to describe an idea about a new discount pricing strategy which can be applied in our deli and bakery as a way of increasing sales.

We sell food-products including gourmet jams and organic raw honey all ranging from $8.00 and $18.00. After a good consideration of our prices and products, an introduction of a discount strategy can boost our sales greatly. The discount pricing strategy is on the basis of the more you buy the more discount you are allowed.

Thus a 10 percent discount will be allowed for a receipt totaling to $ 30.00, 12 percent discount for a receipt with a total between $31.00 and $40.00, and a 15 percent discount for a receipt totaling to $41.00 and above (Jin Li, 1999).

The customer who will receive the highest discount in a week will be awarded with a free lunch. The total in the receipt to receive discount excludes amounts from gourmet jams and organic raw honey.

This will encourage more sales for the shop with its modern yet very classic, and prompt service. This will not imply increased sales for any specific products. This is because this discount pricing strategy accommodates all the shop’s products. It does not also discriminate customers on basis of their preferences.

Thus it will not push away customers as whatever food-products they buy can lead to a discount. The increasing discount rate will encourage customers to buy more from the shop as the more they buy the higher the discount (Watkins, and Media, 2011).

The business will compensate for displaced sales through increased prices of gourmet jams and organic raw honey. The prices of these products will be increased by 2 percent on the initial price. The sale of gourmet jams and organic raw honey will increase due to increased number of customers for food-products.

Get your 100% original paper on any topic done in as little as 3 hours Learn More Thus with their increased prices and sales, higher profits will be realized from them. The shop will also get compensation from increased sales which will lead to economics of scale. The more sales which will be made will imply increased production which will imply decreasing marginal cost (Shah, et al. 2005). Thus the cost of producing a food-product will be relatively low.

This means that even with the shop offering discounts, it will still be making little profits from food-products that discount is allowed on. The shop will as get compensation on sales made on receipts with totals below $30.00. This is because there no discount allowed on these receipts.

The discount pricing strategy will stimulate sales in the shop. This is because it is on the basis of the more you buy the more discount you will be allowed (Waters, 2011). Thus customers will try to maximize their buying so that they are allowed higher discounts.

The discount pricing strategy will also encourage groups or families to buy food-products using one receipt so as they receive higher discount. This will mean increased number of customers in the shop. The discount pricing strategy will also lead to a competition between customers on who will have the highest allowed discount in a week.

This is because the one with the highest allowed discount in any given week will receive free lunch. This will thus imply more sales as customers try to win the lunch. This competition will also aid in keeping customers as well as attracting new ones (Watkins, and Media, 2011).

The discount pricing strategy does not lower prices of specific food –products thus does not create the impression of low quality products among customers. This implies that no customers will be going for products form competitors rather the shop will attract new customers. The discount pricing strategy will thus increase the sales in the shop.

References Jin Li, F. (1999). How to Use Discount Pricing Strategies for Best Results. Web.

We will write a custom Essay on Discount Pricing Strategy specifically for you! Get your first paper with 15% OFF Learn More Shah, N. et al. (2005). Price Discount Strategies: A Review. Web.

Waters, S. (2011). Retail Pricing Strategies. Web.

Watkins, D.

Stonyfield Café, Bayfront Center, Long Island Catering Halls Websites Analytical Essay

Nursing Assignment Help In findings published by Summers (n.d), 89 percent of all restaurant patrons (in the US) “researched a restaurant online prior to visiting” it. Majority of the respondents featured in the survey argued that they can anticipate the experience they will have with a hospitality service provider, just by surfing the service provider’s website.

Stonyfield Café’s website Stonyfield Café is a fast-food chain restaurant in Maine, New England. A small business, Stonyfield Café has found a niche selling organic foods to its customers.

Looking through its website, one gets the impression that the chain restaurant has spared no effort in designing a user-friendly website, whose content is assured by the detailed information provided therein.

The Restaurant has done well in listing ‘all’ its menus in the website. The pricing of all dishes has also been indicated in the ‘dining menu’ section, which is accessible via the menus webpage.

One weakness in the ‘Stonyfield Café’ website that emerged in the course of writing this review is that the menus are not as informative as one would like them. For instance, while this author was certain that he had seen the operation hours listed in one of the web pages, attempts to ascertain the information later only led to going from one page to the other without much success.

Logically, one would expect the information about the café’s operation hours to be listed in the ‘About Us’ webpage. Unfortunately, this is not the case in the Stonyfield café website. One also gets the impression that the website is not direct in its communication to the customer.

For example, the webpage that contains information relating to the café’s social corporate responsibility is named ‘community’. The contacts webpage on the other hand is marked by the words ‘Find Us’. To the non-discerning customer who understands unambiguous communication, the Stonyfield café website would be hard to understand.

Get your 100% original paper on any topic done in as little as 3 hours Learn More There is no information regarding the entertainment options in the Stonyfield Café website. However, the website content stresses the importance of organic foods hence giving the impression that people who eat in the restaurant are health conscious.

As Spang (2000) wrote, restaurants confer status to their customers, and the health conscious Americans would no doubt want to be associated with a restaurant like Storyfield Café.

Overall, the Storyfield café website is user-friendly, and seems to have been designed with a specific target in mind.

Recommendations

Re-naming the WebPages to make them unambiguous is one of the recommended actions that the café should consider doing. Additionally, the Café needs to consider improving its ‘About Us’ webpage. As Eisenberg (2006) aptly puts it, such a page gives the website owner a chance to communicate to the customer and cement a long-term relationship with him or her.

Bayfront Convention Center Website Bayfront Convention Center’s website has an easy to investigate menu. The ‘About Us’ page contains information about the convention center, which includes the location and the services offered. The prices for the services offered are laid out in the ‘Schedule’ webpage, while the contact information and the location details are give n in the ‘About Us’ page.

No entertainment options are given, although one can access different attractions on the ‘Eerie attractions’ webpage. The website does not state the convention center’s hours of operation, but anyone willing to confirm this may make a direct call using the phone number provided in the ‘About Us’ page.

A notable weakness in the website is the rather blank-looking home page.

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Bayfront Convention center needs to improve the home page since it does not make much of an impression to a first time visitor. Developing content for the page would be an advisable thing to do.

Long Island Catering Halls The Long Island Catering Halls website is a rather detailed, but congested website. On accessing the website, one gets the impression that it is more of a marketing tool, than an information-providing channel for the customer.

Navigating the website is easy, since all menus are well-labeled. However, the website has given much emphasis to the marketing-related menus, hence relegating some of the menus that may interest the costumer to less prominent positions on the website.

For instance, the ‘About Us’ page is located at the bottom of the landing page, while ‘Promotion

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