Currently, some 99.8 per cent of the products in the Inclusion Lists of ASEAN-6 (Brunei Darussalam, Indonesia, Malaysia, the Philippines, Singapore and Thailand) have been brought down to the tariff range of 0-5 per cent, with about 65 per cent of those products having zero import tariffs. Meanwhile, 91 per cent of the products traded by the CLMV countries (Cambodia, Lao People’s Democratic Republic, Myanmar and Viet Nam) under the Common Effective Preferential Tariff package have been moved into their respective Inclusion Lists. About 77 percent of those products are already within the 0-5 per cent tariff band.
However, regional free trade alone is not sufficient to release the full energies and the inherent potential of ASEAN. All of us now have to take a further step forward. Deeper economic integration is necessary for ASEAN to cope effectively with the unprecedented opportunities as well as the unprecedented challenges, on both scale and depth, unleashed by globalisation.
China and India have altered the global economic landscape through huge market openings and greater competition, too. Meanwhile, interlinked supply networks have proliferated all over the world, among many other innovative and more efficient ways in value creation and industrial organization. Last but not least, there are the freer and often instant movements of new ideas, people and resources across national boundaries.
The ASEAN Economic Community. In the midst of two giant economies, ASEAN Leaders made a historic resolution in December 1997 to leverage the region’s potential by building an economic community (ASEAN Vision 2020). Henceforth, ASEAN is to be transformed into a stable, prosperous, and highly competitive region with equitable economic development, and reduced poverty and socio-economic disparities.
Notably, that resolution took place in the midst of a severe financial and economic crisis in ASEAN. This underscored once again ASEAN’s common perception of the critical importance of greater regional cohesion and complementation in coping with good as well as bad times.
Subsequently at the Bali Summit in November 2003, ASEAN Leaders declared that the AEC would be the end-goal of regional economic integration (Bali Concord II). This Community shall weld together 10 separate entities as a single market and production base by 2020. The ASEAN Economic Ministers have recently recommended that the target year be sped up to 2015.
Put it simply, there will be a free flow of goods, services, investment and a freer flow of capital in the AEC. This is to be complemented by freer movements of skilled human resources — including regional business persons, professionals, and cultural and artistic talents.
The consequent gains from deeper and broader integration are substantial in ASEAN. They are estimated by McKinsey and Co to cut as much as one-fifth of production costs of consumer goods in the region.
As such, the AEC building process will empower ASEAN to remain a dynamic and competitive player in the regional and global supply chains. But the same process is also predicated on wide-ranging adjustments and reforms to be carried out by Governments and the business sector, among other stakeholders in the region.
The commitments so far made include, to name just a few, the ASEAN Free Trade Area of 1992; the ASEAN Framework Agreement on Services of 1995; the ASEAN Agreement on Customs and the ASEAN Customs Vision 2020 of 1997; the Framework Agreement on the ASEAN Investment Area and the ASEAN Framework Agreement on Mutual Recognition Agreements, both of 1998; the Initiative for ASEAN Integration of 2000; the ASEAN Framework Agreement for the Integration of Priority Sectors of 2004; and the ASEAN Policy on Standards and Conformance of 2005.
ASEAN has three key strengths in the economic arena. We have abundant natural resources in our region. We have large supplies of professionals and talented people. And, we have the capability to adopt, adapt and advance technology. By leveraging on these strengths the AEC is likely to be realised sooner than later.
ASEAN Charter. A key development complementing the AEC work is the process to establish the ASEAN Charter. A Charter is certainly not a panacea. But at a minimum, it is going to facilitate the transformation of ASEAN into a rules-based regional organization with a legal personality. Provisions in the Charter to establish robust mechanisms for monitoring implementation and ensuring compliance would contribute greatly to ASEAN’s effectiveness. Through the Charter, ASEAN will be able to enshrine the values and principles that shaped by our history and experiences in the last 39 years. It will virtually become our new and official birth certificate in the sense that we are re-born as the ASEAN Community. Such a Charter would also serve to make ASEAN a more responsive, dynamic and integrated regional organisation. In short, the Charter will define ASEAN’s future.
The ASEAN Eminent Persons Group (EPG) has been working on its recommendation for the drafting of the Charter. In a few days, the EPG’s report will be considered by the ASEAN Leaders during the 12th ASEAN Summit in Cebu, the Philippines, from 11-12 December 2006. In that report, the EPG will recommend what should go into an ASEAN Charter. And at the upcoming Summit, a High-Level Task Force is expected to be mandated by the ASEAN Leaders to start drafting an ASEAN Charter, taking into account recommendations of the EPG, among other things.
This achievement would not only become a benchmark for the region to further enhance its cohesiveness and coherence, but also would venture forth a new cooperative spirit for the community building in the region. To be sure, there is a lot more work to do, especially in converging the different levels of ambition. Yet, I am optimistic ASEAN is on the threshold of a quantum leap in collective development and growth.
ASEAN-EU economic interaction. Against that backdrop of dynamic changes and developments within ASEAN, the EU has remained, among other roles, an important partner in trade and investment and a major source of technical assistance to ASEAN. The EU’s valued roles will continue to be very helpful to AEC building efforts in the coming decade.
As a market, for example, the EU-15 economies took in some US$ 78 billion worth of ASEAN exports in 2005, a steady growth of 5 per cent a year since 2000. The EU was the third largest trading partner, with an average share of 12 per cent of ASEAN trade in the last two years (or just about one percentage point behind Japan and the U.S.A. during 2004-2005). Germany, Netherlands, the United Kingdom, and France are the most important EU traders with ASEAN.
Likewise, the EU-15’s foreign direct investment (FDI) in ASEAN has been significant, with the largest share of 57 per cent of the FDI hosted by our region in 2000 (totalling US$ 23.5 billion). However, this share fell to 19 per cent of the FDI flows to ASEAN (US$ 38.1 billion) in 2005. Singapore, Indonesia, Malaysia, Viet Nam and Thailand were the main destinations of FDI from the EU.
http://www.aseansec.org/19001.htm – 30 MAC 2011
The Effect Of Demand On Nokia And Samsung
Nokia N86 and Samsung Innov8 demanded will be affected due to the change in quantity demand and change in demand. The quantity demanded is also affected by the non-price determinant, namely, income, price of related goods, taste and preference, future expectation of price and number of consumers. These factors will cause the demand curve shift right or left; however, the changes in price factor will cause the demand curve move upward or downward. So, when there is a change in the price of the goods causes a movement along the demand curve.
According to the law of demand, there is an inversely proportional between price and the quantity demanded. Besides that, Nokia N86 and Samsung Innov8 are the substitution products. When the price of N86 increase, the quantity demanded for Samsung Innov8 will increase and vice versa.
Price of N86
Quantity of N86
If the price of N86 increases, the quantity demanded will decrease and vice versa.
Therefore, when the price of N86 increase, the quantity demand of Innov8 will increase and the graph shift rightward because Nokia N86 and Samsung Innov8 are the substitution product.
Change in demand curve – non- price determinant with ceteris paribus
There are a number of instances which may positively or adversely affect the demand of a particular product. For instance Moreover the increase or decrease of prices in related goods will also affect the demand of a product. If a related goodsâ€™ price decreases, then there is an expected demanded for the reduced-price product and a lower demand for the marketed product.
An increase in the income of the targeted customers will increase the demand of the marketed product. This is because the customers are given an increased buying capacity. Therefore, the demand curves shift rightward.
Number of consumers
Decrease demand curve for N86
Increase demand curve for N86
When there are many people buy hand phone, the quantity demand of hand phone increase. The left graph shows that, when number of buyers increase, the quantity demand for N86 increase as well. Therefore, the demand curve for N86 shifts rightward. Population growth is the main factor that causes increasing in consumers.
On the other hand, when there is low population growth or high death rate, it causes the quantity demanded decrease. Therefore, the demand curve shifts leftward.
Taste and preferences of consumer
Taste and preferences of consumer is determined by the layout, fad design and display of the hand phone. If the hand phone design is popular, the demand will be higher. In order to promote their product, the company advertises and designs their hand phone according the fashion trend.
The left graph shows that, when the preferences of consumers increase which due to N86 layout and design are in the trend of fashion. Therefore, there will be increase in demand of the N86, the demand curve shift rightward.
However, the right graph show that, if the consumers feel bored on the N86, and choose Innov8, the demand for N86 will decrease and the curve shift left.
Expectation of future prices
The left graph shows that, when consumers know there will be increase price in future for N86, the consumers will buy the hand phone now. Therefore, the current quantity demand increases and the demand curves shift rightward.
The right graph shows that, when consumers know there will be decrease price in future for N86, the consumers will not buy the hand phone now. Therefore, it causes the current quantity demanded decreases and the demand curves shift leftward.
Price of related goods
In this case, changes in the price of related goods will affect the demand of the goods which is the substitute of the N86. When there is change in price of Nokia N86, consumers will buy the other related goods which is Samsung Innov8 because Samsung Innov8 is the substitute of Nokia N86.Therefore, it will cause shift in demand curve.
The left graph shows that the demand curve will shift to the right, if the price of the related goods increase. Samsung Innov8 is the substitute of Nokia N86. Therefore, when the price of Innov8 increase, the demand for N86 increases as well and the demand curves for N86 shift rightward because when the price goes up, people choose others goods that being equals.
However, when the price of Samsung Innov8 decreases, there will be less people buy Nokia N86 because Samsung Innov8 is cheaper now and as they are substitute with each other. Therefore, there will be less demand for Nokia N86 and the demand curve shift leftward.