Introduction Business organizations which thrive on success are identified by a mix of unique business components which identify their strategic positions in the market. The striking characteristics inherent in DoCoMo and its subsidiary partners such as KPN, NTT DoCoMo, and a range of other mobile subsidiary partners uniquely identify pricing, value to customers, and product differentiation as marketing components that strategically place the mobile company in the market.
Pricing As a marketing strategy in a market strewn with rivals such as Vodafone which offers the same mobile products and services, DoCoMo had inherently priced its products tailored at capturing a market share in a competitive environment.
Striking examples from the above case study include the competitive service pricing in Japan where users paid an attractive monthly access charges of 300 yen (US $ 2.48) in addition to the fee varying from 0.3 yen for a data packet of 128 bytes to 60 yen for transferring funds, subscription fee varied between 100 yen (US $ 0.83) and 300 yen (US $2.48) for any site as is evident from the case study on (p. 346).
This unique pricing mechanism outpaced competitors and provided a tough challenge for could be new entrants in the service industry.
Profiteering is the main objective of any business organization. Profits helps sustain a business organization and revenue generated in terms of profits strengthen it and provide it with an impetus in investing in promotional activities and staying afloat in the market. This was the case with DoCoMo. The unique pricing mechanism coupled with product differentiation raked the company in profits in the Japanese market with increased usage. This was a successful marketing endeavor.
Customer Value Customers are important assets a business organization can posses. They determine the market share, profitability, product and service image and acceptability, and customer buying behavior.
DoCoMo had researched its target market very well. This is evidently revealed in the way DoCoMo has designed mobile sets with different features and offered attractive pricing strategies for services in different markets. Porte’s Five Forces (1) identifies factors such as the buyer’s power determining strategic success of a company. This has strategically steered the company into success.
Get your 100% original paper on any topic done in as little as 3 hours Learn More Product features include larger screens designed for the i-mode for specific markets such as in Germany and Netherlands, good quality display characteristics, improved service capabilities such as the i-mode technology based mobile set that incorporates features such as its capacity to send and receive 1000 emails, with a 160 characters capacity SMS.
According to the case study on (p.350), the phone incorporated entertainment features particularly for the Japanese market, which, as the case study identifies like to be entertained when they are on their long journeys to work.
Product Differentiation Another key factor that propelled DoCoMo to success was the need to differentiate its products and services to suit target market. The case study illustrates this from the genius of the company in tailoring products that competitively substituted products and services offered by other companies such as Vodafone, the company’s 3G mobiles as compared to FOMA’s 2GHT bandwidth capacity illustrated on (p. 347).
According to the article on Porte’s Five Forces (1), the company researched on its key strengths and placed emphasis on its strengths that place it at a strategic position in the market.
A strong and reliable supply chain and good and strong working relationship with subsidiaries were factors incorporated that saw the companies succeed in a wider market share for its differentiated products. These substitutes ranged from different versions of web browsers for mobile phones, use of hybrid technologies such as WAP and e-HTML, and a diversity of others as illustrated on (p.48) of the case study.
Conclusion Analyzing the case study, pricing, customer value, and product differentiation marked the succeed story of DoCoMo. These are elements which stand out which have been the drivers of success. However, the business organization suffered from key weakness, in exploiting presented opportunities and threats in the market.
Works Cited Porte’s Five Forces. A Model for Industrial Analysis. 1999-2007. 1 April, 2010. http://www.quickmba.com/strategy/porter.shtml
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Football and Rugby Compare and Contrast Essay
Nursing Assignment Help In life, there are a number of things that can either be compared or contrasted. Comparing involves the drawing of similarities that may exist between two or more things. Contrasting, on the other hand, focuses on identifying the aspects that differentiates the things under consideration. The essay seeks to compare football and rugby. It will discuss the similarities that exist between them which include; the playing field, advancing the ball, and tackles and blocks.
As much as there may be some clear differences between football and rugby, there are obvious similarities. The first one is in the measurements of the playing field.
Football, especially in America, is usually played on a field measuring 110 meters which is equivalent to 120 yards long by 49 meters in width. On both extremes of the longer side is a goal line, separated by 100 yards. The scoring area is marked 10 yards from each of the goal line. The area is referred to as end zone. The yard lines cross the field at an interval of 5 yards.
Moreover, two rows are marked to run parallel to the side lines and are close to the middle of the field. Two goal posts are found beyond the end zones. The goal posts are usually 18.5 feet apart. However, they are 24 feet in the case of high school games. The two posts are connected by a cross bar which is 10 feet above the ground. In most cases, the goal posts may take the shape of letter ‘H’ or sometimes the letter ‘Y’.
Similarly, for a rugby field, it measures 131 yards (120 meters) in length and about 60 meters in width giving it a rectangular shape. There are lines drawn across the field at an interval of 10 meters. About 6 to 12 meters beyond the goal lines, there is an in-goal region. Just like in football, there are two goal posts at each end and normally takes the shape of letter ‘H’.
Secondly, football shares some similarity with rugby when it comes to the way of advancing the ball. In football, the team holding the ball (offense side) has 4 “downs”, to try and advance the ball 10 yards in the direction of the end zone. If the offense side manages to gain 10 yards, it qualifies for a set of 4 downs. When the offensive side fails to gain the 10 yards, then it looses possession.
Instances which lead to the end of a down include; the player holding the ball is tackled by the defensive side, an attempt to pass the ball forward goes beyond the lines or it touches the ground before it is caught 4 times (results in an incomplete pass), when the player with the ball is pushed out or goes out of the field boundaries, and also, a down ends when a team scores. The method of advancing the ball is closely related to the six-tackle rule in rugby.
Get your 100% original paper on any topic done in as little as 3 hours Learn More The offensive team has 6 chances to tackle before it looses that ball possession. In football, the ball is advanced either by the player holding the ball running (rushing) with it or by passing the ball forwards to a colleague. While rushing, a player can opt to hand the ball over to another player. This is commonly known as a handoff. On the other hand, the ball in rugby is advanced by either running with it just like in football or kicking it to the front and going after it.
Thirdly, football and rugby have similar tactics of tackling and blocking opponents. Both games allow the bringing down of the player holding the ball in order to prevent any advancement towards scoring. Once the player is tackled, the play starts again on the following tackle or down.