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Business Case Analysis: MySpace Company Case Study

MySpace.com Company: A Brief Background In the recent past, the number of companies operating in the social networking industry has risen exponentially. The rise is attributed to, among others, the increased growth in information and communication technology (ICT). The companies operating in this field include, among others, Facebook, Linkedln, and Twitter.

Facebook is perhaps one of the largest and most dominant of these companies. MySpace is another company operating in the global social networking industry. Currently, this company has approximately 125 million users (CrunchBase, 2013). The site provides internet users with a platform to connect and share with each other with regards to culture and content.

Compared to other companies operating in this industry, MySpace is a relatively old company. It was a leading player in this industry in 2005. In spite of this long history, there are several issues that are currently facing the company. When the company was started, the founders wanted to exploit the socializing potential among internet users. However, the economic potential of the company was only realized when it was purchased by News Corporation.

In this paper, the author carries out a critical analysis of the company from a business perspective. A number of frameworks, theories, and concepts that were introduced during the semester are used in this analysis. The problems facing the company, as well as the underlying causes of these problems, are analyzed. Finally, recommendations are made to address these issues.

MySpace.com: A Detailed Company Analysis Key Issues Affecting MySpace.com

When it was acquiring MySpace, News Corporation was hoping to make profits from the venture. However, MySpace is facing a number of critical issues that News Corporation needs to address if the envisaged returns are to be realized. The key issues include, among others, the following:

Competition from other social networking sites. The industry is saturated with many players offering similar services. The competitors include AOL, Yahoo!, and Facebook.

The need for the company to generate revenue through advertisements, especially from the big brands in the global market.

The need to enhance user confidence in the site, especially with regards to content.

The need to strike a balance between revenue generation and user satisfaction.

Keeping up with changing trends in the industry. Such changes affect access platforms and the generation of user friendly features.

The need to transform the users of the site into customers, or at least make them potential sources of revenue generation.

Analysis of Key Business Issues

It is noted that MySpace has an outstanding potential for generating revenue through social networking platforms. However, the issues the company is currently facing can easily lead to its demise. Opportunities for the company are immense, but the management is unwilling or unable to exploit them.

Marketing strategies and decision-making processes are major impediments to growth and future direction of MySpace. Upon acquisition, it was realized that the marketing objectives of existing MySpace managers differed significantly with those of News Corporation technocrats.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The management at News Corporation is more concerned with generation of profits. However, the founders of MySpace are more concerned with user satisfaction. Both dimensions are important. However, the varying objectives may result to losses. Intense focus on customer satisfaction may render the company unprofitable. On the other hand, intense focus on revenue generation may lead to low quality services. Such services may push users away from the site.

The ethical issues surrounding the services offered by MySpace are critical to the company’s business model. Majority of MySpace users are youths. Their parents and guardians are worried about glorification of sex and drugs in the site. The system does not clearly define the nature of the content promoted.

Recommendations Several measures can be taken to address the issues facing MySpace.com. Decision making should take the center stage in the operations of the company. The management and the development teams should be separated. The decisions made by MySpace developers and News Corporation should be harmonized to come up with shared objectives for the company.

The company’s value chain also needs to be addressed. According to Laudon and Laudon (2013), the company is currently using the push-based supply chain model. The model predicts customer demands and then pushes products to them. Developers of MySpace should also desist from focusing solely on customer satisfaction. The management at MySpace should provide services targeting the predicted customer demands. The management should also make efforts to increase revenue generation without compromising quality of services.

The internet is changing at a very fast pace. As such, focusing on one aspect of an online business, such as customer satisfaction, can result to losses in the long run. Speedy exploitation of online opportunities is paramount. Failure to do this gives competitors an edge in the market. As such, the need for revenue generation at MySpace should be balanced with the need for customer satisfaction.

Enhanced management of customer relations and clearly defined user policies will boost the confidence of the customers. However, the policies should not stifle business. Lack of clear boundaries in with regards to content can endanger the survival of MySpace in the industry.

References CrunchBase. (2013). MySpace. Retrieved from https://www.crunchbase.com/organization/myspace

We will write a custom Case Study on Business Case Analysis: MySpace Company specifically for you! Get your first paper with 15% OFF Learn More Laudon, K.,

Langston Hughes Essay

Nursing Assignment Help Introduction Langston Hughes is an African- American writer who lived in the early years of the twentieth century. He had a difficult childhood that was marked by a divorce between his parents. Langston stayed with his mother who was very poor after the divorce with her husband.

This has greatly influenced Langston’s further life. He began writing while he was a teenager. His work was inspired by the surrounding world (Kennedy and Gioia 372); so, he wrote about things he saw. As a child born from a black family, he witnessed prejudice and racism practiced against the blacks. This contributed to Hughes dark times; therefore, most of the poems he wrote carry a theme anchored on those experiences.

The poems demonstrate and describe the dark times the blacks faced. Hughes even mentioned that he mostly wrote his poems when he felt the worst. These included moments when he could not stand the social injustices any longer. An aspect that is so common with writers. Most authors write best at their dark moments in life. This essay discusses how many writers write best during the low points of their lives, and analyses this aspect in Langston Hughes poem (Kennedy and Gioia 372).

Why authors write their best works during darkest moments: Langston Hughes In my opinion, when one is going through the dark times in life, they feel determined to let out what he or she holds back in the heart. This is why when one speaks during such moments, they are likely to speak directly what is in their minds.

For instance, Hughes was dissatisfied with ill treatment that his fellow black men experienced. He desired to live in a world that observed justice in spite of the skin color. This made him write his poems with titles implying democracy and freedom from racial discrimination. He told of the black men, and what they felt.

He wrote about the desperation that the black people went through and that he also experienced in his life. For instance, in his poem; The Weary Blues, Hughes speaks of a sad moan who finds consolation in playing his music. He wishes he was dead and says, “…I ain’t happy no mo’, and I wish that I had died…” (Hughes 369). His speech suggested hard times, yet showed anticipated hope, “… I’s gwine to quit ma frownin’ And put ma troubles on the shelf…” (Hughes 369).

During the time when one is going through the dark phase in life, they have to look on the bright side to move on. This is why Langston was hopeful and felt encouraged. An example is his poem titled Mother to Son. This poem involves a piece of advice given to a son by his mother.

Get your 100% original paper on any topic done in as little as 3 hours Learn More The poem tells of the writer’s rough life, which has not been easy. He says, “… well, son, I’ll tell you: life for me ain’t been no crystal stair, it has tacks in it, and splinters and boards…” (Hughes 370). In this poem, the mother proceeds to tell the son how she maneuvered and climbed regardless of the prevailing tough circumstances. This shows the inspiration that comes out of low moments, as one hopes for better days in life. Whenever a person is going through tough moments all they bank on is hope.

It is also evident that during dark time’s peoples’ sorrows makes them empty their hearts, which brings consolation. Sorrow digs out the deepest heart’s feelings. This is why in Hughes’ poem Island he uses a tone that shows a broken soul, which is willing to express itself. This can be seen in lines, “…Wave of sorrow, do not drown me now…” shows affliction (Kennedy and Dana 370).

Conclusion In conclusion, it is worth noting that a broken soul becomes open and ready to express itself. Therefore, it is clear why the most popular writers wrote best at the times when their souls and spirits felt crushed. As they expressed the feelings of their hearts they found comfort, and came up with renewed hopes. Such poems are a great inspiration when people going through tough times read them; hence, their popularity increases desire and hope in their hearts.

Works Cited Hughes, Langston. “Mother to Son”. An Introduction to Poetry. New York: Longman Publishers, 1998. Print.

Kennedy, X.J and Dana Gioia. An Introduction to Poetry. New York: Longman, 1997. Print

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