Investigate the Planning and Range of Tools and Techniques involved in developing a Market Strategy.
Using marketing principles, theories and concepts critically evaluate a range of tools and techniques used by a retail store of your choice. You should begin with general evaluation of their marketing strategy and then consider each of the following:
An assessment of the importance and the use of information in their marketing strategy.
An analysis of how the global context has been incorporated into their marketing strategy.
A reflection on how the retail store has embraced e-business strategies in their marketing.
The Planning and Range of Tools with Techniques are involved in developing a Market Strategy.
Using marketing principles, theories and concepts critically I am about to evaluate a range of tools and techniques used by a ASDA. The general evaluation of their marketing strategy is to be found considering each of the following:
the importance and the use of information in their marketing strategy.
an analysis of how the global context has been incorporated into their marketing strategy.
a reflection on how ASDA has embraced e-business strategies in their marketing.
ASDA was started with the vision of the founding fathers to make it a one stop shop for all the needs of the consumers. The company is one of the well known supermarket chains located in the UK. It has on offer food, clothing as well as general merchandise items for its consumers. In 1999 the company came together with Wal-Mart.
The history of the company goes back in time to the 1920s. At that time the Asquith family owned a butchers shop at Knottingely in West Yorkshire. The two brothers in the family, Fred and Peter took over the business and were also the founders of ASDA. At the same time another company with the name of Craven Dairies ltd was formed with the help of a group of West Riding Dairy Farmers. In 1949 the companies merged to establish the Associated Dairies
A Study On Digital Technologies
The advent of technology has transformed and changed the mode of our lives in all its aspects. People can learn in distant universities without having to travel there. They can access to various sources of information through the World Wide Web. Unlike the traditional schools where students’ learning was only restricted to the school context, most schools today provide students with various contexts of learning through the use of digital technologies that facilitate their communication with their friends, teachers and people from other countries.
Digital technologies are increasingly used by schools to support learning and enable students to communicate with parents and provide access to school resources from home. Therefore, I believe that digital technologies consolidated the communication channels between the home and the school. This matter is of paramount importance as it increases parental engagement in children’s learning. Consequently, parents can take informed decision regarding the future of their children and can participate with teachers in developing the level lf their children. Parental engagement in the learning process enhances children achievement at school.
The ever-increasing needs of individuals and society in the 21st century are constantly placing much pressure on the educational institutions. The traditional teaching methods are no longer capable of satisfying the requirements of our modern era. Therefore, we find that most schools in many nations around the world focus on the digital participations of students as an entitlement for them in the emerging digital media era. This entitlement includes knowledge, skills and understanding that are required to be involved socially, culturally, politically, and economically in everyday life.
This paper is meant to elaborate and identify what has been said about the use of the internet or other forms of webs-based learning in schools and indicate how these approaches would be applied in the context in which I’m teaching.
Participation in Digital Technology:-
The terms “digital technology” and “new media” are used to refer to a wide range of technologies which store and transmit information in digital form. This includes computers, the internet and e-mail, mobile phones and other mobile devices and cameras, video games and web 2.0 technologies the label commonly applied “participatory and interactive media (Hague, Cassie