The company started from a humble setting where the entrepreneurs were designing personal computer to Silicon Valley computer enthusiasts. In 1979, the company made its first mass production of personal computers a product they named Apple II.
In 1984, the company invented Macintosh model; they were silicon technology computers targeting learners and business customers. Since then, the company has been successful in the electronic industry. In 2001, the company introduced Ipads and Ipods, which have created the largest revenue source under the leadership of Steve Jobs.
In 2008, the company made an operating profit of $4,834M, which was an increase from $ 3,496M made in 2007 (Apple Inc, 2010). The company aims at revolutionizing personal computer industry, through its innovations of consumer-focused products. This paper undertakes a full strategic appraisal of Apple in the context of the recent case study.
External Threats and opportunities confronting Apple Inc. Pestel Analysis
The world is experiencing growth in globalization, international trade has created an opportunity to Apple sell its products internationally, the increased market has been favored by advancement in technology, on the other the internal cooperation has necessitated for relaxation of legislations that could have offered a challenge to the company venture in international market (Chong, Keng-Boon, Binshan and Pei-Lee, 2010) .
Modern population have adopted the use of computers and electronics for their various functions, they are offering an increased market for the company’s products.
In 2008, the company recorded the highest sales volume of computers, iPods, iPhones, and iTunes, resulting from an increased demand of the products. People have been enlighten and are adopting to modern means of communication and business application an areas that the company has invested in heavily.
Get your 100% original paper on any topic done in as little as 3 hours Learn More From a technological angle, the company is a pioneer in a number of electronic gadgets, this has enhanced the growth of a strong brand that that offers and opportunity to the company as people are willing to associate with a company that aims at meeting their current needs.
Despite the numerous opportunities that the company is experiencing, there are some danger posed by the external environment, the most recent threat is the world economic performance; the economic situation in the world is deteriorating thus the company is posed with the danger of reduced sales because of the situation.
In second quarter of 2009, the global demand for personal computers reduced by 5%, such trends are threatening the success of the company in the future (DE WIT and MEYER, 2010).
The computers and phone industry has a number of players each implementing the approach it thinks fit for the market. According to 2009, personal computer sales research, Dell emerged as the highest seller of personal computers, the company adopted a low-cost provider approach; the success of the company has been attributed to low cost computers; the approach by the company is offering Apple a threat since it adopts a premium pricing strategy.
In the PC section, Apple has to face competition from other player like HEWLETT-PACKARD and Acer, the advantage that the competitors have is the narrow focus on personal computers only, unlike Apple Inc that diversified its products to other sections.
Despite the increased population, the company is benefiting from Business-2-Business marketing strategy as other players open the market through enlightenments and campaigns for the support of computers. When the world is enlightened, the selling of the company’s products is facilitated.
In the sector of personal media player Industry, there have been an increased number of companies in the industry in 2009, there were above 100 companies manufacturing personal media player creative such companies include SanDisk, creative and Microsoft.
We will write a custom Essay on Apple Inc. Managing Strategy Analysis specifically for you! Get your first paper with 15% OFF Learn More The increased number of personal media player providers has opened the world to realize the benefits that has been offered by technological development, they are offering marketing platforms to apple Inc as its sells its products (Fred, 2008).
Markets and Segments
The world population is increasingly becoming enlightened and the use of computers is on an upwards trend, the company is likely to benefits from the increased enlightened. Other that the young and literate market segments, competitiveness in the world are forcing companies to incorporate the old guards in the technology world, a move that has widened the market further.
Internal analysis Strengths and Weaknesses
The computer world is undergoing an increased innovation with new products being introduced in the market. Apple Inc is well known of its innovativeness; for three consecutive years, 2006-2008, Fortune 500 has voted the company as the world’s most innovative company. Computers, Software, consumer electronics like I-pod and I-phones, MP3 player, and mobile phone, which are the company’s products are being produced by other international bodies and thus for the company’s products to stand out in the market, then innovativeness should be adopted.
The innovativeness of the company has created a strong brand name and some levels of customer loyalty.
The company has set pace in a culture of innovationists, the success and the diversion of business to IPads and Ipods, which has continued to head the company’s sales volume was from high innovation of the team of human resources maintained by the company.
The company marketing and product development team is credited as one of the strongest in the world and aims at creating close connection with customers. The company have a strong financial base resulting from past revenue operations, the company has the funds and resources to diversify its process internationally. With the international trade growing, the company has the chance of tapping international market.
The company has well experienced information technology team: information technology changing fast: Apple needs to undertake massive research and developments of its products. The success of the company can be attributed to research and development programs. The management team of the company has a wide knowledge and experience in the industry; the management has the skills to make informed decisions and assist in product development.
In the past, the company has had bad experiences and the managers that have rejuvenated the company remain, more specifically, the company has benefits from the intellectualism of Steve Jobs. The company’s business processes, supply chain and waste management strategies, the company processes are responsive to the needs in the industry (Meinolf, Ariane, John, and Ikujiro, 2003).
Not sure if you can write a paper on Apple Inc. Managing Strategy Analysis by yourself? We can help you for only $16.05 $11/page Learn More One internal weakness facing the company is its business approach; called, proprietary operating system, the approach is not working well with previous PCs holders who feel that learning the operating system of the new improved MACs is difficult.
Another weakness facing the company is its pricing model, Apple uses premium-pricing model that places its commodities at a cost slightly higher than that of its competitor, although it is riding effectively on its strong brand name in the pricing mechanism, and the company is likely to loss to its competitors on basis of price.
Steve Jobs has been credited as the manager who have turned table for Apple to the good; however, the future of his innovativeness and success is threatened by his health conditions. He has just returned from a liver transplant, the condition of his heath offer a challenged to the company, as they are not sure of his continued performance (Haberbeg
Understanding and Management Diversity Essay
Nursing Assignment Help Introduction Cultural diversity refers to the range of different people we have in this universe. Some scientists argue that just as biodiversity is important to the survival of all animals in the food chain, so is biodiversity. It invokes all areas of our social activities, from employment, entertainment, educational policy, reaching into the health policies we partake of (Bledsoe, 2010 23).
Western countries are not devoid of racial profiling, in fact, most western civilizations are often seen in light of subjective criticism for not recognizing diversity of its people in its true sense as evident in crusades for diversity (Harvey, 2008 49).
Certainly looking at history, we can appreciate the importance of cultural diversity. The inventions of the early times from various social settings located in different places all over the world, give a general view of the good of several cultures brought together to form today’s great nations.
China’s invention of the compass put the western civilization in touch with other continents via navigation. We cannot fail to appreciate the invention of numbering system as discovered by the Arabs, in Arabic numerals. Spanish civilization also contributed their Mediterranean knowledge and astronomy, medical, optics and geometrical knowledge to the western world, Europe to be precise (Harvey, 2008 48).
Managing diversity We can define diversity management as organizational management procedures that help organizations respond to increasing diversity in the economic field (Brownwyn, 2009 62).
We can also define it as the intentional actions of an organization to try and create an inclusion of personnel from various backgrounds into the various organizational structures, through policies and programs that are purposeful in harmonizing the organization.
The US Equal Employment Opportunity Commission (E. E. O. C.) The EEOC is an agency that concerns itself with the task of correcting wrongful discrimination from employers who seek to undermine the rights of individuals in the employment position. EEOC operates under the Civil Rights Act of 1964.
Get your 100% original paper on any topic done in as little as 3 hours Learn More It also works under the Age Discrimination mandate. A few other Acts are covered by the agency. The EEOC files suits against employees for discrimination in place of an employee. It also adjudicates federal agencies’ discrimination claims.
A broadcasting company called KOHK, with its parent company, Sinclair Broadcasting Group, was recently involved in a sex and race discrimination claim against a female staff employee, Phyllis Williams. Phyllis had worked for the company since 1996, and until August 2007, she had been subjected to unequal terms and employment conditions.
The company had paid her less than her other equally qualified male counterparts. She signed an employee contract for higher pay in August 2007, but the company had offered the same contracts to other reporters for the same channel, Fox 25.
The suit was filled by EEOC after the company’s councilors had tried to reach a pre-litigation settlement. Miss Williams went on to pursue a retaliation claim under the civil rights order. This would protect her from retaliation and discrimination from KOKH.
The broadcasting company conceded to a settlement as consideration for the latter, and a $45,000 payment for discrimination. The managers from this company have since taken all measures to prevent other suits from being filled against them. It taught them to mind the employees’ right to work in an environment that is free of race and sex discrimination (EEOC, 2011).
Different opinions held by the press release in comparison to the EEOC There is little difference in the press release as compared to the version released in the news script. Notable difference is only present in the EEOC definitions of sex discrimination and race discrimination. The definitions from the EEOC delve deeper into the sense of the word discrimination, and broadly classifies the different modes of discrimination at the workplace (EEOC, 2011).
The lawsuit between Phyllis Williams and KOKH promotes social change when it comes to work-related areas. Most other companies must have reviewed their employee privileges when the suit was aired about a week or two ago. No company would delay such a move knowing fully well how much credibility and money it stands to loose in a lawsuit.
We will write a custom Essay on Understanding and Management Diversity specifically for you! Get your first paper with 15% OFF Learn More The American population is comprised of a great number of whites than most other races, and looking at the history of the discrimination policy, we can see that strategies have been built to prevent such prejudicial situations from cropping up in the work environment. Being a manager involves implementing these steps and policies proposed by research institutions.
Understanding and management diversity Research shows that in the US, 38% of the African-American population felt that they were still being discriminated for their race, while 76% of the White population felt that the numbers were not reflecting the truth of the situation; they thought that racial discrimination had dropped in the last half of the last century.
Research also indicates that 46% of the African-American population thought the relationship between the two groups was improving. This can compare to a 59% White population that seems to agree with the opinion. 80% of the African-American populations believe that interracial relationships were good and acceptable to them, as did 70 % of the White population.
Other figures in the report suggested that 57% of the White population wanted to be in interracial relationships with a higher figure of 78% of the African-American population having the same views.
In this sense, it is ironical why the African-American population felt that discrimination was still prevalent in society, but according to Harvey (2008 49), it’s not the utterances and derogatory remarks, as Whites think, but according to African-Americans, the institutional policies and practices/privileges at question. That is to say, they feel it is the prejudice they feel directed to them based on their race (Harvey, 2008 46-47).
Racial disparities at the work place The Harvey (2008 50-51) suggests that 61% of whites surveyed felt they had equal job opportunities with the African-Americans while only a contrasting 12% of African Americans felt they had equal chances as the Whites. The researchers concluded that while the African Americans could hardly get a chance to be interviewed, the white applicants had a batter chance at being hired in favor of their race.
In health care Research indicates that Whites get higher quality service at the medical centers in the US for the same insurance policy as compared to the African-Americans. It also shows that doctors tend to have the opinion that African-American patients are not as intelligent and are likely to neglect medical advice.
Looking at law enforcement, we realize that the criminal justice system also applies racial profiling as a pre-judicial strategy in determining the capacity of suspects to fit the criminal profile. Statistics indicate that every year, at least 90% of African Americans who get their vehicles stopped by police are not arrested, meaning that the probability that an African-American driver whose car has been stopped is actually guilty of committing a crime lies at 10% (Harvey, 2008 52).
Not sure if you can write a paper on Understanding and Management Diversity by yourself? We can help you for only $16.05 $11/page Learn More The American government has embarked on an anti-discriminatory multiracial design whose essence leaves considerable room for choice regarding which country one prefers to have an allegiance to, or whom the person worships so long as they remain loyal to America.
References Bledsoe, M. T. (2010). Journal of Diversity Management. Diversity Management: Seeking Validation , 5, 23. Print
Brownwyn W., P. S. (2009). Managing Diversity: A Twenty-First Century Agenda. New Zealand Journal of Employment Relations , 61-76. Print
EEOC. (2011). Sex-Based Discrimination. Retrieved from US. Equal Employment Oportunity Commission: https://www.eeoc.gov/laws/types/sex.cfm
EEOC. (2011, March 3). Channel 25 Settles EEOC Race And Sex Bias Suit. Retrieved from US. Equal Employment Oprotunity Commission: https://www.eeoc.gov/eeoc/newsroom/release/3-3-11a.cfm
Harvey P., J. Allard. (2008). Understanding and Managemet Diversity (4 ed.). New Jersey: Prentice Hall. Print